Our Latest Blogs

Remarketing, or retargeting, is the act of showing online advertisements to targeted leads who’ve already visited your site. The Google Display Network (GDN) has some of the broadest reach of the PPC advertising networks, showing targeted ads over 30 billion times per day. With an integrated remarketing strategy, your business can potentially get in front […]

If you are a merchant then you know that using Google Shopping Ads is becoming part of the norm, as the search engine giant is shifting towards a unified, simplified shopping experience for the user. Formerly known as Product Listing Ads, Google Shopping has evolved over the course of almost two decades. It’s interesting to […]

With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. […]

We’ll be the first to admit it: Google Ads (formerly known as Google AdWords) is difficult to master and requires continuous learning. Even seasoned advertisers can sometimes make mistakes when setting their Google Ads campaign and it’s not because of lack of experience. With so many variables influencing the success of your ad campaigns, one […]

Most business owners today understand the importance of search engine optimisation (SEO) for putting their product or service in front of their target audience and driving content to their website. What many struggle with is integrating their SEO strategy into their overall digital marketing strategy. Because here’s the thing: SEO might help you rank at […]

Looking for ways to improve Google Ads conversions? There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with […]

Google AdWords is perhaps one of the most effective tools for growing a business. If you know how to use it correctly, then you can expand your reach, drive qualified traffic and leads to your website, and gain a significant return on your investment.

For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed […]

Web design has come a long way since the beginning days of the internet, where a website was pretty much equal to a web page with some text on it.