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Search Engine Optimisation is a big priority for marketers and businesses alike. The more up to par your site is with Google’s and other search engines’ standards, the more likely your site will rank well on the search result page. And that often directly translates into: More search traffic More conversions Increased trust in your […]

Search engine optimisation (SEO) is like a living organism. It’s constantly changing, evolving, and adapting to meet the current needs of internet users. People are changing the way they search for information, their preference for certain types of content, and the way they navigate it. Marketers need to be on their toes and tweak their […]

According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]

It’s 2020, and most business owners understand the importance of search engine optimisation (SEO) and can grasp some of its basic concepts. But, what most still get wrong is thinking that SEO still relies on creating content around a few keywords. That’s not the case at all. Nowadays, an SEO strategy refers to the process […]

As Google and other search engines are getting better and better at interpreting search queries to get to the bottom of a user’s intent, SEO marketers have to keep up with the latest algorithm updates, and constantly adapt their content and SEO strategy to match them. One of the biggest changes that Google has made […]

Business owners who want to improve their Google search rankings often need to take a deep dive into their websites and make several changes to improve it based on the search engine’s requirements. A common issue that may lower your search rankings is the website speed. Simply put, if your site has a long loading […]

As search engines like Google and Bing keep updating their algorithms to present better, more relevant content to their users, marketers are working hard to be up to date with all the improvements and changes in the industry. Digital marketing is, indeed, a highly dynamic arena, and businesses must know what they are doing when […]

A big priority for many business owners is to get their website a good rank in search engines. The higher you can place, preferably organically, the better your business can perform, as we all know the top rank is a vote of confidence from Google that’s bound to bring a lot of valuable traffic. You […]

If video marketing is the future, well, the future is already here. The demand for video content is growing at a fast pace. And, it’s not just for entertainment purposes. One study showed that 54% of consumers want to see more video content from the brands and businesses they are following. Interestingly enough, 72% of […]