Our Latest Blogs

If you are a small business dreaming of competing with the big national brands, then we are rooting for you. But, until you get there, you should focus on your local customers and find the best ways to target them effectively. That’s where local SEO can make a big difference. Local SEO is crucial for […]

If you are serious about growing your business, then you know that SEO is one of the best ways to get to the audience you are targeting. Not only that, but the costs it involves are significantly lower than other digital marketing strategies. But, optimising your written content isn’t the only way to boost your […]

One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business. But can […]

If you’re not already optimising your images for SEO, then you are not leveraging all the possible ways you can help your website rank high in search engine results. Let’s look at the numbers for a second: Mobile search for “image search” grew by 60% in the last few years. 36% of consumers have done […]

The conversion rate is one of the most important metrics businesses closely monitor, especially in the world of eCommerce where this rate is often synonymous with the sales a business will make. The average conversion rate across the board is at 2.27%, not counting the differences that could exist between different industries. No matter if […]

With SEO-driven people like ourselves, the conversation easily revolves around traffic. Getting it, increasing it, making sure it’s high quality – traffic is essential to the success of a business. But believe it or not, traffic is not the sole component that can lead your business towards success. Another important metric to focus on is […]

A lot of eCommerce site owners think that if a person is browsing their online store, then they are probably looking for a particular product and are ready to convert. While that may be true in some cases, it’s not really so easy for eCommerce stores to convert visitors into customers. There are many reasons […]

The average landing page conversion rate is around 2.35%. That means that for every 100 visitors, you can expect to get about two customers. Are you satisfied with the results your landing page is generating or do you need to increase your conversion rate? One report found that just 22% of businesses are satisfied with […]

Getting traffic to your website can be exciting. It shows you that the hard work you put into building your website and creating the content is paying off. But, if those visits don’t turn into sales, then something is not right. If you’re here, then you’re probably already aware of this problem and are looking […]