Every marketer is looking to improve their metrics for digital marketing campaigns. For Google AdWords especially, tracking and measuring conversions, click through rates, and costs-per-click is critical for Google Ads campaign success. Increasing your metrics is the quickest way to improve the campaign’s performance and the business’s bottom line. So, how can you get a […]
The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.
If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.
What is Custom Audience? You might have heard the term “custom audience”, but you may not be sure what it means or how to use this tool offered by Facebook Ads. Australian Internet Advertising can help you make your ad more effective by creating a custom audience. Find out how it works, what the benefits […]
Google AdWords is the world’s premier pay-per-click platform, raking in over 44% of market share every year. Large corporations like Amazon spend over 150 million dollars per year on AdWords advertising. Why? Because it works.
Large e-commerce businesses have advanced fraud prevention measures in place to protect both themselves and their customers from online fraud, but smaller businesses don’t have those kinds of resources. So it’s good to know that if you have a Shopify store, this e-commerce builder can help protect your online store against fraud. Let’s take a […]
When it comes to Facebook marketing, one-size-fits-all approach does not work. The only way to know which Facebook ads are going to work best for your business depends on your goals, your audience, and your unique business offerings. For the best results, the Facebook ad formats that are going to work best for your business […]
Shopify is the world’s leading online store builder with almost 20% of the market share. It’s one of the fastest ways you can start to set up your business and sell online to consumers. If you go by a rough description of Shopify, then technically yes, it is a content management system because you can […]
Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.