Building an online store in such an effervescent business environment can be intimidating. Competition is fierce, consumers seem to change behaviours all the time and have very specific needs, and you have a lot of administrative stuff to figure out.
Choosing a name for your Shopify store might seem like a very small task, but it should be given the proper importance and be aligned with your long-term vision.
Many entrepreneurs are in a hurry when starting out their business, eager to get out there and start selling their products or their services. But the primary steps you take when creating an online brand are crucial, as they will impact your next moves in the long run.Website Development
Shopify provides many benefits to business owners, but it’s fair to say that some may be put off by the cost.
Apart from the three types of plans that require monthly payments, Shopify also charges commissions for each transaction with credit cards accepted by the business. That’s a pretty big investment to make, especially for newer businesses who are just starting.Website Development
Shopify is the world’s leading eCommerce platform builders, while Facebook is the most popular social media platform ever. Together, they create a marketing powerhouse, allowing business owners to create online stores and promote them to the right consumers.
If you have a Shopify store, and run campaigns on Facebook, that’s potentially a good strategy, but you’re still not making the most out of this experience. Because there is a way to integrate the two, and it’s done with the help of the Facebook Pixel.Website Development
Wix is a popular website builder, and while the service itself answers most website building problems, if you have an online store you may be considering migrating to a Shopify Website.
Because as it stands. Shopify is the world’s leading eCommerce platform builders, with solutions specifically designed to help people create and manage an online store. But is migration possible?
The short answer is yes, it’s completely possible, and you should do it. But let’s see what the process of moving from Wix to Shopify may look like.Website Development
There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads.
Obviously, you don’t want to bore your customers – social media users have a short attention span – but you also want to make sure your video is long enough to capture your audience’s attention and sell your products.Social Media
If you’re just getting started with Facebook advertising, you may be wondering if it’s a better idea to create broad, widely-appealing Facebook ads, or if you’d be better served by creating more narrow, specific ads that appeal to a smaller demographic of people.
Not sure which option is the best for you and your business? Read on, and find out more about the benefits of both broad and specific Facebook ads, and see which one may be a better option for you if you want to find potential customers.Social Media
Writing ads using Facebook’s ad platform is not easy. At best, you can use a few words and an eye-catching image or video to encourage people to click on your ad, and it can be difficult to stand out to potential customers and Facebook users.
Even compared to alternative services like Google Ads, you have less space to convert customers and appeal to your target audience, in most cases. The average click-through rate (CTR) on Facebook ads is only about 0.90%. So, how can you increase the CTR and reach new customers more effectively?Social Media
A Facebook pixel is a powerful way to help you measure the success of Facebook advertising on web pages outside of Facebook, and it lets you track the actions of people visiting your website from Facebook ads.
But how can you tell if your website has a Facebook pixel? What does a pixel even do, and how do you add one to your website? Get all of the information you need about Facebook Pixels below.Social Media
Ad retargeting is a key concept in digital marketing, and is a great way to boost the success of a Facebook advertisement, Google ad, or any other ad on social media or the internet.
In ad retargeting, you can serve an ad up to a specific audience – such as a person who has visited your eCommerce website, but has not yet made a purchase. Used properly, this type of ad can boost engagement rates by up to 400% or more.
So, can you do this on Facebook? The answer is “yes,” and it’s one of the most effective ways you can bring in new customers or increase sales from previous customers. You can create an ad that targets them specifically – and you can do this using their email address!Social Media
Whether you’re running a dropshipping business or a traditional shop, you may be interested in selling high ticket items. Lots of people think that selling expensive products can lead to high profit margins, and a million-dollar business. And this is definitely true if you manage to start a successful business. Big sales mean big results!
But if you’re not selling enough, you may end up losing money. In particular, this can happen if you’re spending a lot of money advertising big ticket products on Google Ads, Facebook Ads, and using other social media websites. It may seem like it’s hard to find people who are willing to buy high-ticket items using social media, such as Facebook advertising.Social Media
Facebook ads are a great way to promote your business and drive potential customers to your website, as it offers a massive reach potential. Facebook has over 1.73 billion daily users at the moment, making it a major source of sales leads, brand awareness, and visibility.
Using Facebook advertising enables you to reach targeted audiences and present your brand, product or service in a format fit with the goal you have in mind. The platform offers thousands of targeting options and allows you to create specific and detailed segments within your audience.
In this post, we will go through the types of Facebook ads you can use to boost your brand’s success and better engage with your customers.Social Media
Having a Facebook page for your business these days is essential to promote your products or services. When you create Facebook ad campaigns, there are a few things to keep in mind:
- Having the right target audience;
- Having visually-pleasing images or videos;
- Creating engaging copy;
- Choosing the right landing page.
Facebook Pixel is a piece of code you can place on your website to collect data. It helps businesses track conversions from Facebook ads, optimise ad campaigns, create remarketing ads, and more.
A lot of business owners sometimes wonder if they can have multiple Pixels installed in the same ad account. The short answer is, technically, yes. Facebook lets you create up to 100 pixels in your Business Manager account.
However, the real question is whether you need to install multiple pixel codes.Social Media
Facebook advertising has come a long way over the years. The social media platform has long moved on from its initial purpose of helping people connect with their childhood friends and show pictures of babies.
Now, the Facebook Business Manager is one of the most important tools for digital marketing we have. When you run a Facebook campaign, you can potentially:
- Increase your brand awareness
- Sell more products
- Get more valuable leads
- Nurture an audience, etc.
Nothing in life is perfect and as wonderful as Shopify may be for helping online store owners create intuitive shopping platforms, there are some undeniable SEO issues that present roadblocks to success for eCommerce businesses.
Although it takes some extra work to properly perform search engine optimisation on Shopify sites, it’s absolutely possible to overcome the SEO hardships that many users encounter with their stores, so long as you have the right team providing technical guidance.