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Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers: It has over 2 billion active monthly users; Over 1 billion of them are mobile-only; There are over 600 million Facebook pages; Roughly 74% of them use Facebook ads to promote their business.

Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes. But, between the logistics of the event, managing guests and attendees, and making […]

Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it? You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites […]

Facebook is one of the leading social media platforms not just in Australia, but globally, with more than half of all Aussies on the platform. If you own and operate a small business, Facebook’s detailed and sophisticated marketing platform can be an excellent way to increase your brand awareness and reach. Facebook allows you to […]

You work tirelessly to create a product that meets your audience’s needs and helps them solve a problem. Your website is all set up, your social media is up and running, and you are ready to conquer the world. You launch with excitement and…crickets. You have to scroll all the way to the seventh page […]

It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us. Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a […]

How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to […]

Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features […]

Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better […]