Facebook is one of the most important digital marketing platforms in the world. Don’t believe us? Here are some important numbers:

• It has over 2 billion active monthly users;
• Over 1 billion of them are mobile-only;
• There are over 600 million Facebook pages;
• Roughly 74% of them use Facebook ads to promote their business.

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When it comes to advertising, you ideally want a sure-fire way to reach the right people that would respond positively to what you’re offering. Well, if we’re talking Google Ads, this may very well be possible with something called price extensions.

If you’re interested in finding out more about price extensions and how they can help your business, this guide is exactly what you need.

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Facebook Advertising is an incredible tool marketers have at their disposal but are you using it to its full potential?

Any business with a Facebook page knows that while organic growth is possible if you truly want to get more visits to your website, you need to dabble with ad sets and spend some money to find potential customers.

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It’s quite frustrating, isn’t it? The world is at your fingertips, yet connecting with your audience is becoming increasingly difficult. Reports show that the number of internet users that will install ad blockers will increase steadily. And, that’s not all. Aware of the money influencers get paid to promote certain products or services, consumers are losing their trust in social media advertising too.

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It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us.

Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a very strange concept.) But for us, we need to talk about Google from the perspective of digital marketing, where it becomes an incredibly powerful tool for businesses to promote themselves.

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Organizing an event is hard work. It requires months of planning and preparation. Each piece has to fit perfectly together so that everyone is pleased and the event is a success. Take one piece out, and everything will crumble before your eyes.

But, between the logistics of the event, managing guests and attendees, and making sure that everything is par excellence, who’s got the time to worry about promoting it? Event marketing doesn’t have to be a hassle, though. In this day and age, when the vast majority of your audience is on social media, you can (and should) promote your upcoming event on Facebook.

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When you ask Google a question (meaning you type something in the search engine,) apart from the links to websites that may hold your answer, you can also find answer boxes at the top of organic search results. This is called a ‘featured snippet’, and it has been selected by Google as a relevant answer to search queries.

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Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile.

Yet we see so many of our clients thinking these two great features from Google don’t really need to interact. But if you merge them and let them help each other, your results can be truly fantastic.

And that’s what we’d like to talk about in this post.Read More

We’ve said it before, and we’ll say it again: nothing really counts in digital marketing unless you track conversions. How else do you truly know how your marketing efforts are doing? Hoping for the best? That never pans out.

And that’s exactly what you should be doing with your Google Adwords efforts: plan, prepare, see how well they’re doing, and adjust. One way to do it is through Google Tag Manager, which is what we’ll focus on in this article.Read More

Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it.

We are talking here about the Adwords Quality Score, which may leave a lot of people scratching their heads. Most of us know what it means (it’s like a grade our ads receive, ) and that it can decide how our ads will perform, but do you know the full story?Read More

Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better with the search engine’s ever changing algorithm, adapting their content along the way.

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Facebook is the world’s largest social media giant, and over 2.7 billion people in the world use Facebook to connect with family and friends and interact with the brands they love. For advertisers, failing to use Facebook ads to reach new audiences and further connect with established fans is like throwing money away. No matter what kind of business you have, using Facebook’s sophisticated and effective advertising platform can help you grow your audience, and increase your market share and sales numbers.

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Gyms and fitness studio owners can increase their gym memberships and their profits with Facebook marketing strategies. Facebook is one of the biggest social media platforms in the world, and creating and launching high-converting Facebook ads can help gym owners reach new, potential members in a targeted geographic area.

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How many times have you gone to a business website and been ready to buy right then and there? Internet marketing is kind of like dating. When you meet someone for the first time, you aren’t ready to marry them yet. Consumer surveys have found that around 90% of website visitors are not prepared to buy the first time they visit a business website.Read More

“I know Google Ads are great, but I hear they’re pretty costly.”

Or.

“What if I end up paying more than I can afford?”

Or.

“How much money do you need to advertise on Google Ads?”

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