Our Latest Blogs

Custom web design and development involves creating and maintaining a website that is not built by using a website template and that can accurately reflect your idea of how your brand should be presented and how your audience can use your website. A lot of agencies advertise their web development services as “custom”, but take […]

There is a heated debate among marketers about whether benchmarking conversion rates is actually effective. Their argument is quite solid: the average eCommerce conversion rate for an apparel online store will differ profoundly for those of a B2B website that target industrial clients. Looking at conversion rates alone won’t help you understand how your online […]

If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]

search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs? Here’s the thing: AI isn’t here to take over the world in a Terminator-like scenario. In fact, it is a […]

Google announced back in May 2020 the Core Web Vitals, a set of metrics site owners can use to improve the quality of their site and user experience. These Core Web Vitals are:

Removing broken links, optimising content, conducting keyword research to identify you are targeting your customers’ search queries, fixing issues with your page load speed – these are tried and tested tactics in any search engine optimisation strategy. But, if you want to get technical about it, all those elements written above fall in the ‘on-page’ […]

If you are just now diving into the world of digital marketing, then it may feel like you are learning a new language. CPM, PPV, SEO, CMS, VTC are all acronyms that you need to get accustomed to and learn by heart.

2020 has come and gone, and it heralded big changes in the world of eCommerce. The spread of the COVID-19 coronavirus led to a huge rise in online shopping – and brick and mortar stores in many parts of the world suffered major losses. As more people stay at home and work from home, what […]

One of the main questions asked by website owners is about SEO and ways to improve it, as search engine algorithms change and websites rank differently than before. The answer is never simple, as SEO involves a complex set of tactics, but the basic principles of SEO can safely be applied by any website out […]