After hours of planning and strategising, you’ve finally got your Google AdWords campaign up and running. It’s generating a ton of clicks. Great! But are those clicks turning into sales? Without conversion tracking, you won’t be able to see if your ads campaigns are actually working or not. Clicks are great, but not if they don’t generate sales. In fact, clicks on your ad that don’t result in sales will hurt your bottom line and waste your ad spend.

Read More

When it comes to paid search campaigns, figuring out the best keywords and making a relevant Google AdWords campaign or ad group and landing pages is vital to your marketing success. If you get the ingredients for Google AdWords right, target audience members who enter keyword-rich search queries will be triggering your ads to display.Read More

Google AdWords shopping campaigns make up a large portion of many eCommerce businesses PPC marketing budgets and website traffic. For many, an effective Google AdWords shopping campaign contributes to a large part of their revenue. But for a lot of digital marketing managers, the range of options, importance, and effectiveness of the different Google campaign types is enough to give anyone a case of paralysis.Read More

When you’re new to the world of digital marketing, the options for getting your products and services in front of a target audience can be overwhelming. You can do social media marketing, content marketing, and email marketing. For business owners and advertisers, figuring out how each of these techniques works and fit into a broader digital marketing scheme is overwhelming. Luckily, paid search campaigns are one of the quickest lead generation tools on the market, and getting started isn’t that difficult or expensive.

Google Adwords allows marketers to get their unique offerings in front of millions of potential customers, all with the click of a few buttons. The search network on Google is the largest in the world, capturing close to 90% of all internet viewers searches. But while it may seem pretty straightforward to write compelling ad copy and launch Adwords campaigns, a lot of things can go wrong. If viewers don’t click on your ad and convert to a sale, you’ll waste precious ad spend. Here’s what you can do if your current Google Ads campaign doesn’t work.

Read More

Email is one of the most effective digital marketing techniques that businesses can use to market directly to consumers. Email marketing campaigns allow you to inform your customer base of new products, sales, and promotions. With optimised, compelling email content and calls-to-action, businesses can use email newsletters to drive a quick spike in sales, social shares, or sustained interest in their products and services from their target audience. But did you know that an effective email marketing strategy can also improve your search ranking? Here’s how email marketing can improve your SEO strategy and bring increased traffic to your website.

Read More

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website,designed with user experience and search engine algorithms in mind, will bring organic traffic to your online storefront, increasing your brand reputation and netting you increased sales and conversion. But it’s not enough to know website design and on-page SEO. There’s a lot more to a successful SEO strategy than meets the eye. Below are our top SEO tips for your new website.

Read More

Time is of the essence when it comes to successful internet marketing campaigns, and netting increased conversion. Internet users can’t stand to wait, not even a second. According to recent Google surveys, even a one-second increase in page load time can decrease website conversions by up to 20%. Offering a faster load time and better user experience for website visitors is crucial to maintaining a competitive edge in the world of internet advertising.

What’s Google done with this information on conversion rates and load time? They’ve unveiled new tools like Accelerated Mobile Pages, PageSpeed Insights and Google Parallel Tracking. Google Parallel Tracking became a required feature for all Google ads accounts last fall.

Read More

If you want your business’s unique offerings to show up in front of customers, then it makes sense to have your ads display on one of the largest advertising platforms in the world. Ads that show up on the Google Display Network will be seen by up to 90% of the global internet users. And one of the best things about Google AdWords is that the platform gives you a ton of options when it comes time to show your ads to targeted customers.

You spend time, money, and effort to get your pay-per-click AdWords account set up, keywords loaded, and ad copy optimised. You launch your Google ads and bite your nails with excitement to see those conversion rates and increased sales start rolling in. But then, crickets. No impressions, clicks, or ad spend results in your carefully crafted and well-laid Google AdWords plans.

Read More

89% of consumers use their mobile phones while out shopping. They often use their phones to search for new products, check out the reviews, and find a local store that’s selling a product or service they want. SMS or text message marketing is the shiny new kid on the block when it comes to digital marketing techniques that you can leverage for your business.

Google AdWords is one of the largest, most effective PPC and display ad networks in the world. As a leader in the tech and marketing field, Google AdWords marketing platform has added SMS marketing to their arsenal. Called “message extensions,” here’s how you can set up text message marketing to increase your conversion rate in Google Ads.

Read More

They say “email is king,” but they should probably give the crown to Google. Thanks to Google’s flagship digital advertising enterprise, Google AdWords, an entire industry has been created. Keyword phrases like “AdWords consultant” go for more than 30 dollars per click for a reason, and it’s because so many people are using AdWords. It’s one of the most effective ways to grow your business online. The average company that invests 1 dollar in AdWords campaigns will see 2 dollars back in revenue. So, it’s safe to say that Google is King. Google owns and operates one of the largest display networks in the world, allowing you to get your product or service in front of 80% of the world’s internet users.

Read More

24% of Facebook pages are on the platform to advertise. It’s no wonder that Facebook advertising has become an integral cog in the machine of modern digital marketing. If you’re new to Facebook advertising, you may be wondering what Facebook instant experience ads are. Facebook offers advertisers a selection of different ad formats within the ads manager to use for their digital marketing campaigns.

Before, Facebook offered an ad format called Canvas Ads. But recently, the social media heavyweight changed Canvas Ads to Instant Experience ads. The ad format options and capabilities have remained the same. However, marketers can take advantage of a few key features that are new and exclusive to Facebook’s Instant Experience ad format. So, how do Instant Experience ads work, and what can marketers expect to gain from the change? Let’s check it out.

Read More

Facebook offers one of the most effective social network advertising platforms in the world. It’s one of the largest social media kingpins and is an excellent tool to get started with lead generation, building branding awareness, and increasing sales and conversion. With Facebook advertising, any sized business with a marketing budget set aside can get started creating an ad and launching a campaign. Digital marketers can choose from different ad formats and campaign objectives, and get their ads served to a very specific set of people or target audience. But too much of a good thing is rarely a good thing.

Even though Facebook marketers can have a lot of success on the social network with their ads, it’s not always a good idea to run multiple ads from their Facebook ad accounts. Although it is possible to run several ads at once, Facebook advertisers need to understand the problem of audience overlap and what they can do to make sure it doesn’t derail their Facebook ad campaign.

Read More

For many digital marketers, it can take hours to create a perfect ad set for reaching your Facebook advertising goals. The ad copy is convincing, intriguing, and aligned with your campaign objectives. You’ve got a compelling call-to-action set to funnel interested leads straight to your perfectly crafted landing page. And even better, your ad passed review and met the 20% text rule. Once your Facebook ad campaign gets approved, and you start to run ads, it’s time to celebrate. But not so fast.

You notice one or two of your ads aren’t performing. It’s not that they aren’t getting the desired amount of conversions. They aren’t getting impressions at all! If your target audience never sees your ad, it won’t reach its goals or do much for the growth of your business. Below are the top reasons why your Facebook ads aren’t getting any impressions, and what you can do about it.

Read More

Have you been wondering why your Facebook ad isn’t getting any impressions? Facebook advertising may be one of the most effective ways of building your brand awareness on social media. But the process for creating and launching effective ads isn’t full-proof. The average small business will spend two thousand dollars per month on Facebook. But if Facebook doesn’t show your ads to your target audience, that ad spend can quickly disappear, with nothing to show for it. Below are some of the top reasons why Facebook doesn’t show your ads, and what you can do about Facebook ads that aren’t delivering the campaign objective you want.

Read More

It doesn’t matter who your target audience is. Chances are, you can reach them on Facebook. Around 68% of all adults use Facebook, and 74% of Facebook users access the platform every day. If you want to grow your business and increase your market share, finding your target people on Facebook with Facebook advertising has never been easier.

Read More