Our Latest Blogs

Let us ask you this: Are you happy with your conversion rates? One report found that only about 22% of businesses are happy with their conversion rates and are looking for ways to increase them. It makes sense to focus on conversions. After all, if you are not turning visitors into customers at a higher […]

Are you concerned there’s a glass ceiling for Google Ads campaigns? If you think your eCommerce business ads have hit it, rest assured, you can breakthrough. When conversion rates have seemed to stall, reviewing your Google ads account is critical. For eCommerce marketing, we’ve put together a list of the most effective strategies for improving […]

Over 1 billion people log onto Facebook every day. As one of the largest social media platforms in the world, Facebook has grown from its humble origins as a way for college students to connect into one of the premier online advertising platforms.

Google Business Profile is a profile for local businesses that appears on the search engine results page and maps page. Setting up this profile is one of the best methods for local businesses to tap into nearby audiences. Previously known as a Google My Business Listing, it can appear in Google Search and Maps every […]

Short answer: To calculate the conversion rate on Facebook Ads, we divide the number of conversions you have had in a period of time by the total number of visitors you got. Multiply this result by 100 and you get a percentage of the people who converted, out of the total number of visitors. Continue […]

Here’s the real deal about how accurate is Google Search Console: There are a HEAP of folks in digital marketing who reckon that ‘good enough’ data will do the trick. “As long as I’m getting some insights, it should be right,” they say. If only things were that simple… Google Search Console (GSC), if you’re […]

The realm of digital marketing is incredibly complex and ever-changing. Take Search Engine Optimisation (SEO) as an example. A few years ago, cramming as many keywords as possible in your content was considered a good SEO strategy. Nowadays, this practice will affect your search rankings and get you on Google’s “naughty list.” If you’ve paid […]

AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]

Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic that we should leave to the experts. But when it comes to promoting your business and increasing brand awareness, social media—particularly Facebook—has shown tremendous potential for companies big and small […]