Humans are highly visual creatures. We rely on visual cues to learn, communicate, and understand the world around us. Our brains process images faster than words and studies have shown that we are able to remember more than 2,000 pictures with 90% accuracy. It’s no secret that Google is trying to offer the best experience […]
Removing broken links, optimising content, conducting keyword research to identify you are targeting your customers’ search queries, fixing issues with your page load speed – these are tried and tested tactics in any search engine optimisation strategy. But, if you want to get technical about it, all those elements written above fall in the ‘on-page’ […]
Most business owners today understand the importance of search engine optimization (SEO) for putting their product or service in front of their target audience and driving content to their website. What many struggle with is integrating their SEO strategy into their overall digital marketing strategy. Because here’s the thing: SEO might help you rank at […]
Digital marketing is nothing without data. And unless business marketers or business owners are ready to dedicate a good portion of their days just tracking or interpreting data themselves, they’ll turn to an array of different tools to help them get a better sense of their performance. One tool, in particular, that you might see […]
There’s this joke that’s been shared quite a lot on social media and SEO Facebook groups. It goes something like this: “You know you are desperate for an answer when you look at the second page of Google.” All jokes aside, research shows that 75% of internet users never go past the first page of […]
One of the most challenging things about SEO is that it requires constant tweaking. Either because Google is updating its algorithm or because you noticed a drop in rankings, you always need to keep an eye on your SEO strategy and make the necessary changes at the right time. But, with so many moving parts […]
Ilan has a wealth of knowledge when it comes to taking e-commerce websites to the next level. Billy and Ilan get to the bottom of what it takes to get your e-commerce website sales through the glass ceiling and achieve a much higher return on ad spend.
In this Episode Olivia Clark, Swati Ojha and Billy Polson talk about the do’s and don’ts when it comes to pushing your e-commerce products sales through Facebook ads. https://aiad.com.au/services/facebook-advertising/