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Things to Know about Shopify Integration

July 20, 2020

Things to Know about Shopify Integration | AIA Book in a free 30 minute strategy session

Shopify has numerous advantages for store owners. It allows them to use the platform with a high degree of customisation and the possibility to add multiple tools to their strategy. Throughout hundreds of free and paid Shopify apps that a store owner can find in the Shopify app store, there are plenty of third-party Shopify integrations that can increase your sales, enhance user experience and improve your marketing campaigns.

Don’t think that these integrations are only reserved for Shopify experts. With a bit of research and understanding of their features and functionalities, you too can use these apps.

We have compiled some of the best Shopify integrations that any e-commerce merchant should check out. Keep reading to find out what each does.

Google Analytics Shopify Integration

By now, you should be aware that one of the most important tools for online marketing is Google Analytics. That’s because it offers detailed information on what types of visitors use the store and what they do when they visit. Getting that type of insight for free has made Google Analytics a foundation piece of most digital marketing strategies.

Understanding what your visitors do on your pages, how much they spend on each page, where they come from and what was the last page they browsed can help you understand which are the focal points of your website and which are the ones that seem to need more work.

You can easily integrate Google Analytics with Shopify from your Shopify store’s preference section in the Settings. If you want to enhance your Analytics and Shopify integration, make sure you are using Universal Analytics (you can see an upgrade suggestion in your Shopify admin, if not), and that you enable Enhanced Ecommerce in the Google Analytics account.

Amazon Shopify Integration

Although Shopify has been taking many steps towards becoming one of Amazon’s important competitors, they are allowing you to expand your selling network to the e-commerce giant, in a very useful integration.

By expanding your selling channels to Amazon, you are giving yourself a better chance of being discovered by people who would not know about you otherwise. To start, you need to be on an advanced Shopify plan and meet a few requirements regarding your products, shipping options, and currency. You also need a Professional Seller account on Amazon.com, which is a $39.99 pricing plan.

Integrating Amazon with your Shopify store might benefit you if you already have an established business and you can support this kind of expansion, but it can work for a fresh, small business too. With this integration, you can create Amazon listings directly from Spotify, sync your inventory, and fulfill your orders.

Facebook Shopify Integration

Facebook has been working with Shopify for years to give its users a convenient and easy way of shopping. The “traditional” way of integrating Shopify with Facebook is to set up a Facebook Shop, which is a tab you can easily configure on your Facebook business page.

In 2020, Facebook and Shopify are taking it a step further, by creating a mobile-first feature called Facebook Shops. It will enable you to create a store on Facebook and Instagram, and handle the sales and administrative directly on the social media platforms.

Facebook Shops allows you to customise your storefront and connect your shop to instant messaging apps like Messenger or WhatsApp, helping you stay in touch very easily with your customers.

Instagram Shopify Integration

Facebook and Instagram integrations are closely related to one another since they belong to the same trust. This makes it easier to integrate multiple channels and have them all under the same roof. And having two of the most popular social media networks under one roof is very powerful.

By using Facebook Shops (which is currently tested by selected users and will soon be available for all merchants), your customers will access your store via Instagram as well, including Instagram stories.

A Shopify integration with Instagram currently means you are able to connect your Shopify store to your Instagram business page and start tagging products in your posts and stories. Instagram Checkout allows your customers to buy and complete an order without ever leaving Instagram, which will contribute to better conversion rates, as direct payment processors are preferred to third-party payment gateways.

If you can’t seem to tag products in your Instagram posts, and you know that you have met all requirements, contact Shopify support, as you may have to be on a waiting list for a short time.

PayPal Shopify Integration

As one of the default payment gateways for Shopify, PayPal is still a popular choice for vendors, especially if Shopify Payments is not available in their country. By integrating PayPal, you enable your customers to pay by credit cards, bank accounts, buyer credit, or out of their own PayPal balance.

A PayPal Express Checkout account is automatically open for any store owner creating a store on Shopify. You will be charged a transaction fee for payment made via PayPal, but this can too be eliminated once you decide to add Shopify Payments as a gateway.

Hubspot Shopify Integration

If you are a fan of Hubspot and you’ve been using it successfully for your inbound marketing needs, you’ll be pleased to find out it can be successfully integrated with Shopify. It’s listed in the app store and easy to set. After that, you can proceed to sync your products, customers, and offers.

Hubspot will enable you to identify marketing trends, use efficient tools for automatisation, and increase your traffic and conversion rates.

Easyship Shopify Integration

One of the things customers care a lot about when placing an order is the shipping of their products. Making your deliveries faster and cheaper should be one of your goals, and Easyship is a great tool for doing this.

Whether you are shipping locally, nationally, or internationally, Easyship will help you find the best rates by negotiating with over 50 couriers. Shipping also becomes a lot smoother as you will now have all your shipping documents generated within the app. Moreover, it also helps you calculate import taxes, so that your communication with the customers is transparent.

Mailchimp Shopify Integration

One of the most efficient email marketing tools, Mailchimp can be seamlessly integrated within your Shopify experience. With Mailchimp, you can build subscriber lists and create forms, track your email marketing campaigns, and create email automation. All these features have made this tool a crowd-favorite.

By integrating Shopify, you can add product recommendation blocks in your Mailchimp generated emails by a simple drag-and-drop. The recommendations can be personalised for every recipient.

Mailchimp also lets you send abandoned cart emails, reminding the potential customer to complete their order. Often, this feature alone increases your conversion rate so much that your investment in a Mailchimp plan is covered entirely.

Another extremely useful function is sending automated emails to users, according to their behavior: first-time visitors, “long time, no see,” etc. You can easily manage nurturing emails (like ones containing Shopify offers), or transactional emails (where the user can track their orders).

Springbot Shopify Integration

This tool is specifically built for online stores, and it will give you valuable recommendations based on your data. Springbot and Shopify can be integrated simply by connecting the Shopify app to the Springbot dashboard. It will then be smoothly integrated into your marketing software, pouring data in your reports, and being thoroughly analysed by it.

Klayvio Shopify Integration

Connecting Klayvio with your Shopify store via the app in the Shopify app store will get you a formidable tool for email marketing that is very popular now amongst merchants. From collecting information through forms to building email lists and personalising them to fit the recipient’s profile, Klayvio is easy to use and very effective.

Oberlo Shopify Integration

For Shopify store owners who want to run an inventory-free business, this integration allows them to add items from AliExpress to their Shopify stores instantly. Since it’s made specifically for Shopify store owners, it will run smoothly on your website and will let you control the way your store looks and how your orders are placed.

Dropshipping is the base of many Shopify users’ businesses, and the Oberly integration is a crucial tool for those who sell items from AliExpress.

Facebook Messenger Shopify Integration

A more specific use of the Facebook platform to enhance your Shopify sales is to integrate its Messenger app with your Shopify store. This enables you to add your products to your Messenger conversations (through your Facebook business page).

Your audience is able to not only chat with you on Messenger but to also browse and even buy products directly from the chatbox, get order updates, and view their purchase history.

What is called “conversational commerce” just shows once more how much people need to be offered easy and fast commerce on the channels they use regularly for their personal use, too.

Theme Kit Shopify Integration

Theme Kit is a tool created and maintained by Shopify for its developers, users of the Shopify API: Creators of Shopify themes can use the Theme Kit as a cross-platform command line to build their themes. This allows them to use their preferred development tools and interact easily with Shopify platforms.

If you are looking for ways to twitch your Shopify theme a bit more, the Theme Kit is extremely useful.

Yotpo Shopify Integration

As you already know, online reviews are an important part of inbound marketing, and they should be always taken into consideration. For this, the Yotpo Shopify integration is perfect, as it gives you various tools to engage your customers and encourage them to give you feedback and reviews.

Yotpo is a great email marketing tool and offers quite detailed insights about your efforts. It can also connect to social media and publish your Shopify reviews wherever they are needed.

Optimonk Shopify Integration

Pop-ups are usually not encouraged in e-commerce, as they can annoy the customer, but there is a time and place to introduce them. When used within reasonable expectations, without harassing the visitor, they can actually do their job and get you their email, purchase, or info.

Optimonk has a great tool for creating pop-ups, called Exit Intent Popup. You can set various types of popups and show them to the right visitors, by filtering them into relevant categories (based on their demographics or behaviour).

SaveMySales Shopify Integration

Do you use SMS marketing elements? Then you will like the SaveMySales integration for Shopify. You can use several tactics for converting your strategies, via SMS: sending exclusive offers, questions, or answers about a product to sell, even sending photos and content enhanced with emojis to attract their attention.

What’s the Right Tool for Me?

Well, that depends on your goals and audience. If just a small fraction of your audience spends time on Instagram or Facebook, then social media integration may not be the right option for you. You should also experiment with them for a bit first instead of adding multiple tools at once and getting overwhelmed by the settings.

Do You Need Help?

Our team of Shopify Website Development experts at Australian Internet Advertising are savvy internet marketers who love to use various tools in their strategies. Let us help you choose the best Shopify integrations for your shop, without compromising your website’s performance or risking technical issues.

We will find you the right toolbox to integrate seamlessly in your Shopify experience, while also adding more value to your basic marketing tasks. Contact us to get a free session with an online marketer and let’s talk about what you would like to achieve with your Shopify store and how we can help you reach your goals and grow your business.

Book in a free 30 minute strategy session
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