Build & Optimise Your Shopify eCommerce Store With AIA
Shopify is the world’s leading eCommerce platform that makes it easy for virtually any kind of business to set up an online store and start selling products and services.
The platform is so comprehensive, that all you have to do is create an account, choose a pricing plan, and choose from one of their many customisable templates to kick start your online business. But of course, not all Shopify stores are created equal. There’s more to it. Though the platform facilitates the process, the world of online shopping is much more intricate.
Luckily, we can help. Australian Internet Advertising’s team of eCommerce experts can help optimise your Shopify store to generate amazing results. Contact us now to chat with a member of our team, or keep reading to find out more about how we can help your eCommerce website.
Why You Need an E-commerce Website, and Why Shopify Is the Way to Go
If you’re in the business of selling goods and services, not taking advantage of a well-designed website is a bad business decision. The internet can allow you almost instant access to a wide audience with a genuine interest in what you’re offering. There are a lot of online store builders around, free and paid, which can help even the less digitally savvy to set up a decent store.
Among those online store builders, Shopify takes the obvious lead. The platform enables over 800,000 businesses to run an online store and sell their product to people thanks to their intuitive shop designs. If you’re still unsure if this is the right home for your online store, here’s our personal Shopify review to let you get a better understanding of the platform and what it has to offer:
Very Easy to Set up and Use
As we’ve said above, Shopify lets anyone set up an account and create a store easily. Other aspects such as monitoring websites are also done easily without any technical skills, as all the information you’d need of your performance is right there in the Shopify dashboard.
A big concern for eCommerce businesses has to do with security. After all, people are likely going to give you crucial financial information such as their credit card numbers, so in turn, you have the responsibility to make sure this information does not get into the right hands.
Shopify has top-notch security that ensures all the information from your customers is protected.
If you want to go above and beyond with your eCommerce business, there’s really nothing better than a mobile app. Users prefer to shop for the things they want straight from their phones, and although a website should be functional on these smaller devices as well, a mobile-friendly website doesn’t offer the same experience as a mobile app.
Shopify also offers the option of creating a Shopify app for your store, which customers can install right on their phone.
Simple Payment Gateway
An online store needs a secure and reliable payment gateway, and Shopify has made this integration easy. Customers can choose different payment options based on their preferences with no trouble at all, which can’t always be said for self-hosted eCommerce stores.
The gateway allows you to accept credit cards or debit cards, accept gift cards or apply coupons and other offers seamlessly.
Content is a major factor when it comes to attracting an audience, and commerce platforms are not exempt from these rules. Though you can argue any eCommerce website is filled with content through product descriptions, it’s still worthwhile to bring some more high-quality content that can help with improving SEO efforts, lowering bounce rates, and even boost awareness on social media if enough people share your content.
Blog posts can be posted on your Shopify store to attract new customers, who can then browse your platform more and even make a purchase.
Shopify supports your content marketing ventures through easy blog integrations
Pristine Customer Support
Lastly, we’d like to address their 24/7 customer support. Since the deal with Shopify is that anyone can set up a shot using their platform, they’ve also taken the time to truly expand their customer support department, which is always ready to help with all your troubles.
This can be very comforting to know, especially when a mistake has been made that could affect your revenue. But because you don’t have to wait for specific working hours to get in touch with the Shopify support team, these mistakes are easily fixed.
An online store is so much more than a website with a shopping cart button on a page. Shopify makes it easier for businesses to sell online, and we can help you create a website and start earning money through it.
How Can You Sell Products Through An eCommerce Shopify Store
To be clear, Shopify is not a marketplace in itself, so setting up an account won’t give you access to a formed audience. Since it’s an online site builder, their service will allow you to create a high-quality website designed for the world of eCommerce, with:
- The option to add your products easily, and update content if needed;
- Choose from an array of Shopify themes, which can also be customised further to your liking;
- Integrated add to cart features, and payment gateways
Shopify apps or websites are ways for a business to start selling online, not a guarantee they actually will. You will be getting a fully functional eCommerce website, but would still, need to go through the basics of marketing it to reach an audience.
Now, this is the part most businesses have difficulties with, as promoting a website isn’t as easy as it sounds. To do it successfully and reach an audience, you will need a strong strategy.
Here are some things you can do to sell products through your Shopify website:
- Run a content marketing strategy to improve SEO and generate new leads
- Promote content through social media
- Run Google Ads, PPC ads, and social media ads
- Build an email list (if you don’t already have one) and create an email marketing strategy.
As you’re doing all these different things, it’s also important to constantly monitor your site and see if there are any improvements you can make when it comes to layout, content, or even functionalities.
BUSINESSES WE HELPED GROW!
How AIA can help
Australian Internet Advertising is your very own Shopify expert! If you work with us, we’ll be able to take your business from just an active Shopify theme to a great online business that generates revenue to brag about.
Here are some of the things we can help you with:
Set up and Design
Right now, there are three types of Shopify plans:
- Basic Shopify
- Advanced Shopify
All three allow you to host unlimited products, but they come with different monthly fees and perks, and different transaction fees. Additionally, there are two extra plans available:
- Shopify lite – enables you to sell products on Facebook and chat with customers on Messenger
- Shopify Pro – for larger enterprises.
We’ll sit down with you to figure out exactly which type of plan would best suit you, and then help you pick a good Shopify theme.
Then, our in-house team of web designers will customise said theme to your liking.
Shopify Web Development
Web design refers to making a site pretty, but web development is the stage where you make sure that the website works perfectly.
This is a step that cannot be overlooked, as an eCommerce platform needs to have multiple functionalities that work together. Any glitch can end up in lost revenue and quite the unsatisfied customers. That won’t happen if we work on your website.
Everything will be up to par with your customers’ expectations of what a high-quality eCommerce website should look like.
Whether you choose the Shopify Lite plan or not, Facebook is a great place to advertise your product. Apart from posting about what you offer on your page and gaining organic clicks, you can also run a Facebook ad campaign and really drive up results.
We will help you find the right audience, set the budget, and even design the ads for maximum results. We’ll also keep a close eye on the campaign and monitor its performance, to stay on top of any changes that would improve the results even more!
Google Ads for Shopify
If you really want to grow your eCommerce business, Google Ads is the way to go. It’s the most effective pay-per-click service out there since you’re taking your link and brand name directly on the most used search platform in the world!
Here’s what our team can do:
- Set up and monitor Google Ads both for the Search Network, and the Display Network
- Help design the ads when it comes to copy, and visuals (for the Display Network Ads)
- Run keyword research for your business, to see which are the most valuable keywords that should be leveraged.
- Optimise ad budget spending
Help Improve SEO
SEO is the process of making a website friendlier for search engines to get a better ranking on a result page. It’s a really effective way to boost traffic, but as any marketer knows, it’s not the simplest of strategies.
Our SEO team can optimise your website and make search engines love it by:
- Auditing your site
- Optimising content
- Improving meta descriptions
- Creating backlinks
Email Marketing Automation
Email marketing automation is a strategy where you send timed promotional emails (or emails triggered by a specific event) to the contacts in your mailing list. It allows you to send personalised messages to both existing and potential customers on a schedule if certain conditions are met.
This is an essential strategy for an eCommerce platform. People love to hear about great discounts, sales, or new products a business has, and most of them like to read about them right in their inbox. We can help you set out these emails seamlessly, and sector your email lists so you can send out personalised messages on any criteria you want.
So, don’t want to worry about making Shopify payments, choosing a plan, and spreading the word about your new website?
Contact Australian Internet Advertising now and let our team create an effective strategy for you!