The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there is plenty to learn about how to use these tools and their intricacies.
In this article, we will show why and how to link your Google Ads and Google Analytics accounts to get a full and accurate picture of how your campaigns are performing. Once you do this, you will get dimension and metrics from both tools.
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Why You Should Connect Google Ads and Analytics
That’s an excellent question.
Of course, you can use these tools individually and get plenty of insightful data about your campaigns and website performance.
But, connecting and centralising data from your Google Ads reports and performance metrics from your Google Analytics account can give you a much clearer picture of your consumers’ behavior.
When looking into your ad platform’s data, you see how successful your ads are, how many clicks you get, impressions, conversions, and so on. You get to test your copy, images, concepts, landing pages, and really achieve better click-through rates and traffic from them. But what happens once you’ve linked your Google tools?
Data from Google Analytics is a fantastic tool to analyse what is going on afterward, and this can help you understand your visitor’s journey from beginning to end. Analytics reports will give you an idea about what makes your website visitors go back to the home page, or search more in your menus, bounce back or add something to the shopping cart.
Understanding more than the results from your advertising platforms can help you improve your campaign and give prospects exactly what they are looking for.
How to Link Your Google Ads Account to Google Analytics
You can easily link the two by accessing your Analytics account and selecting Admin under Property. After this, you simply select the Google Ads account you want to import data from. This will combine data from the two platforms, giving you a better idea about what happens when users click on your ads and get to your website.
Once you start receiving ad data into Google Analytics, you can see your return on ad spend, links clicks, or ad performance together with the bounce rate, traffic data, traffic sources, and other information you get in Analytics.
Need Help Setting Your Google Advertising Tools?
Australian Internet Advertising is one of the lead experts in Sydney when it comes to digital marketing. If you need services related to Google Ads data, contact us and we will set a seamless flow of data, generate comprehensive reports, and elaborate effective ad campaigns based on them.
