Small businesses have a lot of expenses on a regular basis, and investing a huge budget in digital marketing and the adjacent services is not an option for many of them. But a business grows, and so does the potential of better, more advanced marketing plans and campaigns. In addition to that, the internet provides […]
Brand strategy is more important than you may think. A sleek, streamlined website is great – but unless you also focus on building a consistent, strong, and customer-focused brand, you may find that your expensive website redesign is not as effective as it could be.
If you are running an online store, then you probably know already that SEO is crucial for the success of your business. But e-commerce platforms work with templates, apps, and add-ons, making customising a bit tricky for the store owner who needs extra features. And, if you notice that your Shopify store has some technical […]
If you want to sell online but don’t want to go through the hassle of setting up a retail eCommerce website, then Shopify is the way to go. This hosting eCommerce software service allows you to build your website and use their shipping cart solutions to sell, ship, and manage your products all in one […]
Shopify has numerous advantages for store owners. It allows them to use the platform with a high degree of customisation and the possibility to add multiple tools to their strategy. Throughout hundreds of free and paid Shopify apps that a store owner can find in the Shopify app store, there are plenty of third-party Shopify […]
If you have any idea what the title of this blog even means then you are already on the right track in improving the performance of your online marketing campaign. A lot of business owners have a very limited understanding of the different types of internet advertising available to them. No doubt when approaching internet […]
Large e-commerce businesses have advanced fraud prevention measures in place to protect both themselves and their customers from online fraud, but smaller businesses don’t have those kinds of resources. So it’s good to know that if you have a Shopify store, this e-commerce builder can help protect your online store against fraud. Let’s take a […]
Shopify is the world’s leading online store builder with almost 20% of the market share. It’s one of the fastest ways you can start to set up your business and sell online to consumers. If you go by a rough description of Shopify, then technically yes, it is a content management system because you can […]
Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?