If you are just now diving into the world of digital marketing, then it may feel like you are learning a new language. CPM, PPV, SEO, CMS, VTC are all acronyms that you need to get accustomed to and learn by heart.
When developing a marketing strategy, targeting the right audience is one of the most important, basic things to have in mind. Almost no business is destined to satisfy everyone, so don’t waste your time and money advertising for the people who would never buy your product or service.
If you are a business aiming to achieve a larger customer base or a blog owner who wants to reach more people, then digital marketing is probably a big part of your activity. From implementing SEO tactics to creating PPC ads, it’s a lot of work and dedication to keep your ship out of the […]
Good website design isn’t rocket science; as long as you keep some fundamental principles in mind, you can design effective websites. However, if you aren’t aware of these principles before you begin, you will almost certainly fall into one of the many common pitfalls that trip up inexperienced web designers. Below are some of the […]
Websites that are slow and sluggish aren’t any fun for anyone. They aren’t just technical failures; they won’t be able to build an appreciable audience. For businesses, an unresponsive website will reflect poorly on the brand as a whole. Existing customers will be disappointed by an ineffective website, while consumers you are trying to convert […]
Brand strategy is more important than you may think. A sleek, streamlined website is great – but unless you also focus on building a consistent, strong, and customer-focused brand, you may find that your expensive website redesign is not as effective as it could be.
If you want to redo your website, you may be wondering if you need a web designer or a web developer. Is there a difference between web design and web development? Does it matter what type of agency or freelancer you work with? Let’s discuss the basic differences between website design and web development now […]