Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic which we should leave to the experts.
But when it comes to promoting your business and increasing brand awareness, we’d made an educated guess. Social media has tremendous potential for companies big and small to put their product or service in front of potential customers. Facebook, in particular, have helped many small businesses grow and find their target audience.
However, this potential doesn’t come without a fair share of hard work. Even so, many of our clients remain relatively in the dark to just how many benefits Facebook marketing can bring to the table.
Below, we’re going to present the most enticing ones.
- “Everyone’s on Facebook” is an Almost True Statement
According to the latest 2018 data, Facebook has roughly 2.27 billion users. The world population is estimated at roughly 7.7 billion people, which essentially means that two in seven people have an active account on this platform.
And these Facebook users are all your potential target customers. Of course, when you break it down, the number lowers significantly. After all, you will be targeting just the people with a shared interest in what you are offering. But, there’s no denying that market wise, Facebook has one of the biggest appeals.
- People Use It to Talk to You
The average amount of time people spend on a daily basis on Facebook has increased significantly, particularly with the growing popularity of smartphones and how they essentially allow you to scroll through the newsfeed from anywhere.
Globally, it is estimated that the average person spends roughly 35 minutes each day, but that’s a number you get by accounting for over 2 billion people. It’s also what they do on the social network that should really interest you.
For instance, over 30% of users on Facebook say they enjoy directly interacting with brands, from liking their posts to commenting or even sharing their content. And there are more than 60 million businesses currently on the social media platform, which means there’s a high level of competition to catch everyone’s attention. That’s where advertising campaigns can make a difference, especially if used properly.
- Organic Reach Is Dying
In the old days of Facebook, if you had a user base of 1000 people (likes on a page), as long as you made sure to post at the right time (meaning when those people were active), you were all but guaranteed a great post reach.
Today, however, it is much harder to accomplish that than ever before. Pages belonging to news agencies, for instance, can generally keep generating fairly healthy reach, but that has to do with Facebook’s algorithm, which now tries to show users posts they’re most likely to be interested in than posts from the pages they follow.
So instead of getting updates from your next sale, they’ll encounter posts from friends on their newsfeeds. As a result, your overall reach will lower drastically. One way to get your content in front of your target users despite the new algorithm is with paid advertising.
- Specific Targeting
Facebook advertising allows you to create specific target audiences for your promotions, meaning that you can increase the chances of getting new leads and conversions through them.
Yes, you have to pay, but think of it as a smart investment. If you pay to have a poster put up somewhere, you can target a great pool of people at the same time. Out of all the people who will get to see your posters, the majority might not even be interested in your products or services, which means you’ve spent your budget on something that does not generate sufficient leads. With highly targeted Facebook ads, on the other hand, your money is spent more efficiently.
- There Are Ad Types for Everyone
The Facebook ad system has become increasingly sophisticated over the years. You’re not going in blind anymore. The platform offers several different types of ads you can choose from, depending on what suits best for your ad campaign.
For instance, if you want to promote several products at once, you don’t necessarily have to create an ad for each product (unless you really want to). You can choose the carousel ad option that allows you to promote up to ten products in just one ad, meaning with just one budget. It’s an especially powerful marketing tool for e-commerce stores looking for a creative way to promote their catalog.
- You Can Track Everything
Lastly, using Facebook advertising will get you incredibly useful information you can pretty much use for all your marketing efforts in the future. Tracking and measuring the success of the ads can give you loads of useful tips on your audience, from what type of content they respond to, to the most popular products, or even the time they’re most active.
Moreover, you don’t feel like you’re just guessing how the campaign will affect your business. Monitoring the ads closely will be a great way to notice almost instantly if something’s not working. Then, you can just pause the ad, and try to fix things without feeling like you’ve just spent a lot of money on nothing.
Your Next Steps
Consider these six tips as just the tip of the Facebook advertising benefits iceberg. When you start to break it down by industry or business profile, the uses of this tool can become even more obvious.
Do you have more questions about how Facebook advertising can help your business, or want to start growing your brand? Contact Australian internet Advertising today! Our team of experts is ready to lend a hand.