SEO

When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.

Read till the end to find out what backlinks are, what different types of backlinks are, what makes backlinks valuable & why we think guest post backlinks are the best type of backlinks for a website? What Are Backlinks? Backlinks, also known as inbound links, are hyperlinks from one website to another. They are a […]

When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimisation stuff, Google tweaks its algorithm, and you’re back to the drawing board. But, no other topic is as debated […]

One area that stands out as particularly promising in the quickly developing field of search engine optimisation (SEO) is voice search optimisation. From smart speakers to smart TVs to smartphones, many people prefer to pronounce or speak whatever they want to investigate rather than type it out, as it is easier, faster, and in most […]

As experts in digital marketing, meeting our clients’ expectations is part of our high-quality service. But this sometimes means shedding light on what we can actually do, and what is realistic to expect from a strategy or a service. Search engine optimisation is often misunderstood and this leads to disappointment, as business owners are eager […]

After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all. This article will cover: […]

By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience. However, that’s not all it takes to get at the top of search engines. There are numerous other factors that […]

As search engines like Google and Bing keep updating their algorithms to present better, more relevant content to their users, marketers are working hard to be up to date with all the improvements and changes in the industry. Digital marketing is, indeed, a highly dynamic arena, and businesses must know what they are doing when […]

Removing broken links, optimising content, conducting keyword research to identify you are targeting your customers’ search queries, fixing issues with your page load speed – these are tried and tested tactics in any search engine optimisation strategy. But, if you want to get technical about it, all those elements written above fall in the ‘on-page’ […]