Category Archive

Below you'll find a list of all posts that have been categorized as “SEO”

seo Sydney
February 11, 2018

Will SEO Get Me Traffic?

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When it comes to search engine optimization (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimize your site, then any attempt to promote your business and get traffic to your website might take a hit.

But is it really true?

The short answer is yes, a sound SEO strategy is vital to the long-term success of your business. But, there are more nuances to it than just meets the surface.

SEO should be a priority for businesses as it has the potential to boost their websites up in search results. A favorable Google position can translate into more traffic and leads, and higher conversion rates. But, you probably know that already. The difficult part nowadays is falling into Google’s graces and taking your site to the coveted #1 position.Read More

SEO Sydney
February 11, 2018

Will SEO Exist in 5 Years?

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Search engine optimization (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically.

But, in spite of SEO’s evolution throughout the years, many are still skeptical about its ability to pass the test of time. Ever since its inception, concerned, skeptical or just mean voices have been foretelling SEO’s doom. Now more than ever, with the advancement of social media and artificial intelligence, businesses are wondering what will the future of SEO hold and if it’s still worth it to invest in it.

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SEO Sydney
February 11, 2018

Will SEO Die?

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It’s 2018, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimization becomes obsolete.

Let’s make one thing clear from the start: SEO is not dead nor will it disappear anytime soon. What is true, though, is that SEO is constantly evolving. So, if you’re still stuffing your content with keyword phrases, use questionable link building methods, and create low-quality content, then yes, search engine optimization isn’t generating any real results for your small business. But, if you understand how good SEO works and the effort it takes to rank high in search engine results, then this digital marketing strategy can propel your company to new heights.Read More

SEO Sydney Adwords
February 11, 2018

How Will AdWords Help SEO?

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A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results.

Let’s try to shed some light on this topic. While it’s true that there is a correlation between AdWords advertising and ranking, it’s not exactly what you imagine. Paid search has no direct influence on your SEO ranking.

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Can Adwords Help SEO
October 5, 2017

Can AdWords Help SEO?

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Whether you’re a small business or a large corporation; or if you’re a niche company or one that targets a wide audience. One thing remains true regardless of your industry: you need a sound digital marketing strategy to build awareness about your company, promote your products or services and increase your sales. That includes SEO, pay-per-click advertising, content marketing, and social media advertising.
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August 19, 2017

Reality Check: How to Tell If Your Content Is SEO Worthy

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It takes time and a lot of sweat to create valuable content. As a business owner, you should know by now that you must provide seamless user experience if you want to conquer the search engine optimisation game.

But how do you measure the effectiveness of your content? After all, you’re not a writer; you’re a business person, so you may be anxious about the quality of the articles you publish on your company’s blog.

Here are some tips and tricks to help you get the best out of what is on the market.
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Search engine optimisation agency
August 19, 2017

Opportunity or Threat? How AI Will Change SEO Forever

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From Google and Facebook to real life Tony Stark, Elon Musk, companies have been using artificial intelligence to collect and analyze user data for a while now. The topic of AI is not new in search engine optimisation, but marketers are waiting with bated breath for the day machines will take over.

Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
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search engine optimisation sydney
August 19, 2017

5 Lies SEO Gurus Tell and What to Do Instead

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You know how in thrillers cops use sophisticated tools to verify if the suspect is telling the truth? Imagine if you could do the same to check the assertions of various so-called SEO gurus about what you should and should not do regarding search engine optimization. We would all have a more productive use of our time once some of these lies (or misconceptions, at the very best) are debunked once and for all.

But, since you can’t use a polygraph test every time you think about hiring an SEO agency, here are some lies that you should be wary of during the process.
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seo agency sydney
August 19, 2017

How to Use Location Information to Increase Your Conversion Rate

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In a study published last December, Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before.
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Search engine optimisation
August 13, 2017

How to Optimize Content for Search Intent: a Brief but Useful Guide

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At the core of every search, there is an intention. People want relevant answers to their searches in the form of articles, product listings, reviews, how-to videos and so on. If your content meets their expectations, then they will read it and engage with it. If it doesn’t, they will continue their search.

User intent is a valuable part of search engine optimization. Not only that it’s easier to optimize content when you understand the intent of your target audience, but you also ensure that you’ll attract the right crowd to your site.
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