DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING 1. Not targeted correctly People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail. […]
What’s the first thing you do when you are looking to purchase a new product or service? Most probably, you hop on your computer or mobile phone and do a quick Google search. Well, that’s not just you. One study found that 44% of consumers perform a Google search before buying online. Moreover, nearly 38% […]
Google Local Listings are a type of business profiles for local listings to be accessed easily on the search engine or even Google Maps. Google tries to offer its users results that match user intent, and in the case of local businesses, that usually means the location and contact information.
Does the Title of an Image Directly Impact SEO? Image SEO has become more important than ever as image search has increased. Users do a lot more searches on their mobile devices and through their smart home/car systems, which is why voice search and image search are more and more necessary. For a business owner, […]
Google’s PageSpeed Insights tool can be very useful for measuring and improving your site speeds, page loading times, SEO, and conversion rates. Your Page Speed Score is an overall analysis of how quickly your page loads – and it works to analyze its loading time both on mobile devices and desktop devices. Faster loading times […]
When it comes to internet marketing, the only rule is that rules don’t tend to stay in place for too long. As soon as you’re starting to get the hang of all this search engine optimization stuff, Google tweaks its algorithm, and you’re back to the drawing board. But, no other topic is as debated […]
As search engines like Google and Bing keep updating their algorithms to present better, more relevant content to their users, marketers are working hard to be up to date with all the improvements and changes in the industry. Digital marketing is, indeed, a highly dynamic arena, and businesses must know what they are doing when […]
internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.
SEO, also known as Search Engine Optimisation or that thing that gives marketers nightmares on a regular basis is constantly changing. The SEO strategies that worked a few years back, such as creating content and stuffing it with keywords aren’t enough anymore to rank in Google. You know how the story goes, and the very […]