When it comes to search engine optimization (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimize your site, then any attempt to promote your business and get traffic to your website might take a hit.
But is it really true?
The short answer is yes, a sound SEO strategy is vital to the long-term success of your business. But, there are more nuances to it than just meets the surface.
SEO should be a priority for businesses as it has the potential to boost their websites up in search results. A favorable Google position can translate into more traffic and leads, and higher conversion rates. But, you probably know that already. The difficult part nowadays is falling into Google’s graces and taking your site to the coveted #1 position.Read MoreSEO