Marketers have to track and measure a lot of different numbers: traffic, conversion rates, click-through, fans, likes, and so on. Some are vanity metrics while others can give you valuable insights into how your internet advertising strategy is performing.
One number, in particular, plays a crucial role in how high your site is ranked in search results.
After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all.
This article will cover:
- Google Advertising Basics
- SEO Basics
- Website Marketing tips
DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING
3 Reasons Why Online Marketing Campaigns Fail
1. Not targeted correctly
People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail.
Google has recently made changes to the way ads are displayed in Google Maps.
Google Maps is no longer considered a search partner and has been incorporated into the Google search network.
This means that if your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in google maps. Ads with location extensions will now be displayed in local finder results for campaigns set to run only on the Google search network.
Search Engine Optimisation Tips for Beginners
Over the years of optimising websites for different clients from many different industries, our AIA team of online marketers have picked up a number of handy tricks when it comes to ranking well for Google Search results.
First off I want to point out that there are many aspect to SEO most of which we categorise into two parts. Onsite and offsite. Onsite SEO is work done on your website. This includes page speed optimisation, meta data, heading tags, alt tags and latent semantic indexing. I know, your probably thinking what on earth is this guy on about right? Well I am going to simplify these points for you below so you will be able to sound like an SEO guru and get results for your own website without paying thousands of dollars to an SEO company.
In February 2015 Google made a stunning announcement that contained the following:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”