Our Latest Blogs

Finding the right keyword is a crucial part of any search engine optimisation strategy. These are essentially, the search terms your potential target audience uses in their search engine queries in order to find the information they are looking for.

Search engine optimisation is a digital marketing strategy designed to improve a website’s position in the search engine result pages. For a small business that’s just launching their site, SEO is a major priority, as it’s one of the most effective ways to: Increase organic traffic Boost brand awareness Establish trust with new customers, etc.

Picture this: You have a small local company that gets a lot of business offline. You decide to build a website so that the people that are looking for your brand online can learn about your hours of operation, address, telephone number, special offers, and so on. Simply put, you need a few web pages […]

Everyone talks about the importance of a good search engine optimisation strategy and how well it can support a business’s goals. After all, through this process, you are improving your landing page position in organic search results.  But, is it the only way to do that?

One of the most common questions we get from our clients when we suggest SEO is if it’s the right approach for their business. With the allure of social media marketing and the promise of fast results from pay per click advertising, a lot of them consider SEO too big of an effort to be […]

You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]

Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.

Search engine optimisation is one of the biggest priorities for a business’s digital marketing efforts, but there is some confusion as to what SEO is and its benefits for a brand or company.

The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.