SEO

SEO, social media, and paid advertising are the three most effective ways you can promote a brand online. If someone were to summarise the role of SEO for website owners, marketers, bloggers or businesses, they might tend to focus on traditional SEO, like how to write a good meta description or be efficient at link […]

Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.

Everything is interconnected in digital marketing, even if that connection is not that obvious at first. Let us give you an example. High-quality content on itself won’t help your business that much if people cannot find it. And, a good search engine optimisation strategy won’t matter much if the moment people click on your link, […]

Granting access to your Google Business Profile or GBP (formerly known as Google My Business (GMB)) account is essential for businesses looking to collaborate efficiently with team members and marketing agencies. Whether you’re looking to add new managers, transfer ownership, or simply understand the different levels of access, this guide provides a straightforward walkthrough for […]

Google announced back in May 2020 the Core Web Vitals, a set of metrics site owners can use to improve the quality of their site and user experience. These Core Web Vitals are:

Navigating the world of online SEO marketing advice can often be frustrating. More often than not, the articles you come across can provide some pretty vague advice regarding how to improve your search engine optimisation strategy and get a better position in the search results. But there’s nothing vaguer than the advice surrounding content marketing […]

You are probably familiar with the practice of buying backlinks for SEO, a tactic that was overused a few years back all over the web. As you already know, link building is one of the most important off-page SEO rank factors. Google, Bing, Yahoo, and other search engines evaluate the quality of your backlinks and […]

It’s 2024, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimisation becomes obsolete. Let’s make one thing clear from the start: […]

A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]