The click-through rate is one of the major metrics many businesses track. This rate is also some of the most difficult ones to improve across the board, which is why most brands, even ones high on top of their game, focus considerable resources on click-through rate optimisation. But before you shoot for higher CTR, it’s […]
search engine optimisation, but marketers are waiting with bated breath for the day machines will take over. Is such a scenario possible? Or is machine learning just a better way to understanding and meeting users’ needs?
Whenever we suggest an SEO audit for our clients, they give us a puzzled look. “But, that’s going to take ages!” they complain. And, that’s true. If you are a giant business whose site has been up for years, then an audit could take anywhere from a few days to a few weeks. But, if […]
It’s a question that, curiously enough, presents itself quite a lot: what is online marketing? The simple answer would be that it’s a way for brands, companies, and businesses to reach new audiences and grow their profits. It’s a strategy or an ensemble of tools that in today’s world, which is dominated by the internet, […]
web design rather superficially. “It looks nice.” “I like the colour scheme.” “The images are so big and bold. I love it.” That’s the extent of their analysis. But, web design means more than what meets the eyes. It should also function as a tool that drives traffic and converts visitors into customers. If your site doesn’t work well, […]
One of the most common questions we get from our clients when we suggest SEO is if it’s the right approach for their business. With the allure of social media marketing and the promise of fast results from pay per click advertising, a lot of them consider SEO too big of an effort to be […]
As an SEO agency, a good portion of our daily to-do list is watching out for digital marketing trends making their way into the mainstream. Any decent marketer knows that the rate at which you adopt new trends can make or break a business, but there’s also something to be said about the speed that […]
If you are interested in using more technical features of Google for your SEO strategy, you’re probably already looking for an API (application programming interface) for filtering Google search results. We will go through the basics of this concept and what you will be able to use for actionable results.
Search Engine Optimisation is a big priority for marketers and businesses alike. The more up to par your site is with Google’s and other search engines’ standards, the more likely your site will rank well on the search result page. And that often directly translates into: More search traffic More conversions Increased trust in your […]