Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers and stakeholders, manage your team, and plan your company’s growth strategy. Not to mention, you need to care for your online visibility and establish a strong position in your niche.
But, what if, with your never-ending to-do list, you just couldn’t find the time to create a website for your business. Should you postpone online marketing until your platform is up and running?
Or, maybe you just want to test the capabilities of Google AdWords before you invest in it. Can you do it if you don’t have a website?
Here’s how you can boost your Google search position even if you don’t have a website yet.
Use AdWords Express to Advertise Your Business
If you want to create AdWords ads and promote your business online, then you’ll need an email address and a website. These two factors are paramount, and you can’t launch your campaign if one of them is not established.
Fortunately, those that don’t have a website can still promote their business with the help of a solution that Google created to make online advertising easier than ever before.
Enter AdWords Express.
AdWords Express is an option specifically created for first-time advertisers and small businesses. The solution is fully automated, and you don’t have to be an expert in online advertising to use it. All you have to do is sign up, tailor your ad to your business’ goals, and the Google will take it from there. They will show your ads on Google search, Google Maps, and other relevant websites, on both mobile and desktop devices.
Once you get the ropes of online advertising and are satisfied with the results, you can move on to Google AdWords. This solution will give you more control over your campaigns and allow you to choose your keywords, write multiple ads, optimize them to your business’ needs, and monitor their results.
Where Will My Ads Link to If I Don’t Have a Website?
There are two possibilities here.
For starters, you can use your Facebook account as a landing page and direct prospective customers there. Make sure, however, that your Facebook page is up to date and contains all the information prospects might find necessary, such as your address, telephone number, details about your products/services, and a map to your location.
If you think that your Facebook account isn’t the best way to convince consumers to give your products a try, then you can also link your ad to your Google+. You can create a business page quickly by using Google My Business.
How Much Control Do I Have Over AdWords Express Ads?
As mentioned already, if you want extensive monitoring and reporting, then Google AdWords would be the best fit for your needs. If, however, you are new to online advertising and just want to try it out, then AdWords Express is the right solution for you.
Although this option is less hands-on than AdWords, you can still control some variables, such as the location where people see your ad. For example, if you run a small Italian restaurant, your ads can show when users include your location in their search (“Italian restaurant Sydney.”)
Everywhere you look, someone is shouting that a business cannot succeed without a website in the digital age. And, to some extent, this prediction is true. A well-designed website can help you build your credibility, establish yourself as an authority in your niche, and drive potential customers. However, be aware that you can still advertise your business even if your platform is not up and running yet.