Our Latest Blogs

Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how […]

  At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating […]

What’s the goal of any business? You can formulate the answer in different ways depending on your operations, but in the context of digital marketing, one can argue your goal is to increase conversions. Conversion optimisation is an elaborated process that helps support your activity and generate better results, be it sales, increased user participation, […]

Facebook advertising is an amazing tool even small businesses with small budgets can make the most out of. And truth be told, the impact of any marketing campaign isn’t really linked to how big a budget is, but how wisely you spend that money. And when it comes to running ads on social media, it’s […]

Facebook Pixel is a piece of code you can place on your website to collect data. It helps businesses track conversions from Facebook ads, optimise ad campaigns, create remarketing ads, and more. A lot of business owners sometimes wonder if they can have multiple Pixels installed in the same ad account. The short answer is, […]

Building an online store in such an effervescent business environment can be intimidating. Competition is fierce, consumers seem to change behaviours all the time and have very specific needs, and you have a lot of administrative stuff to figure out. Choosing a name for your Shopify store might seem like a very small task, but […]

Search engine optimisation is a lengthy process of making a website as friendly as possible both for search engines and users. One potential way marketers can assess what needs to be done comes in the form of an SEO tool. But what are these tools, and how exactly can they help website owners get a […]

It’s often said that digital marketing is both arts and science. But, for the small business owners that are just getting started, online advertising can feel like a math class with abbreviations and formulas they don’t really get. CPM, CPC, CPV, ROI, CPL, CPM < CPC x CTR x 10. We know, we are trying […]

Google Shopping campaigns are an incredibly powerful tool that can help retailers promote online and local inventory straight to the people most interested in making a purchase. Yet, for all the incredible benefits these types of ad campaigns can yield, it’s easy to get lost in the technicalities. And when you set up your campaign […]