The ultimate goal of any online retail business is obviously to make sales; the only problem is, it can sometimes prove difficult to publicize your products in the early days without investing money in measures like Facebook ads or Google ads. Even if you have a genuinely stellar product to sell and a relatable mission […]
When it comes to search engine optimisation, even just navigating the terminology can be a bit complicated for newcomers. The process of improving a website’s search engine ranking is filled with many different measures that range from those that can be addressed in just a few minutes to other, long-term efforts that require more time […]
Google Ads is a powerful platform that can be used to promote your business in different ways. With all these options, it’s important for you as the advertiser or campaign manager not only know how best use them but also set up an effective advertisement so results are maximised and budget management goes smoothly. Google […]
Google Analytics will give you hundreds of metrics in your reports. Personalising it to your own needs and making sense of the data it retrieves takes skill and time to master. But, with so much information available, how can you tell what you should focus on right now and what to leave for later?
Having a Facebook page for your business these days is essential to promote your products or services. When you create Facebook ad campaigns, there are a few things to keep in mind: Having the right target audience; Having visually-pleasing images or videos; Creating engaging copy; Choosing the right landing page.
Facebook’s revenue is estimated at $15.08 billion in the first quarter of 2019, roughly one billion more than it generated last year in the same timeframe. And most of its money comes from us, the people advertising on Facebook. From a way to simply connect with friends and stay in touch, Facebook has now become […]
With SEO-driven people like ourselves, the conversation easily revolves around traffic. Getting it, increasing it, making sure it’s high quality – traffic is essential to the success of a business. But believe it or not, traffic is not the sole component that can lead your business towards success. Another important metric to focus on is […]
You’ve heard it everywhere: site speed is crucial to your online store. Users hate having to wait more than a few milliseconds to be able to view the site and access the information they need. And when it comes to them actually buying a product, well, the more obstacles they encounter, the more likely they […]
Advertising on Facebook is one of the most effective ways to get your business in front of qualified leads. There are over two billion monthly, active users on Facebook. In fact, Facebook advertising is so effective, that you can spend a mere 10 dollars on a Facebook ad and reach over 1000 potential customers. With […]