Google Ads is a great way to reach potential customers and it’s not just because of their massive audience, but also the fact that Google mines all your data for you.
A lot of people don’t know about these benefits!
Google Ads has a lot of benefits that you might not be aware of. In this article, we will discuss some cool tricks and tips to get started with your campaign as soon as possible.
Results Can Be Almost Immediate
If you’re also doing a search engine optimisation campaign to try and increase organic traffic from search engines, you probably already know it takes at least 6 months for this strategy to show obvious results.
A Google Ads Campaign is a great way to quickly and efficiently boost your SEO strategy. If you combine the two, then it’s likely that you’ll reach all of those goals in no time.
With SEO, you are working to display your links on the search engine results pages in a good position for organic Google searches. Well, that’s all well and good, but what if I told you there was an easier way? Google Ads can help reach the top of the page without waiting around whilst we see how high up our rankings go with this new technique.
If you run ads on the Search Network, Google will show your ads on top of the SERPs for everyone to see and even click on. This will help you start building brand awareness and may even help your SEO efforts be more effective.
You Can Benefit from Google’s Own Reach
Google is one of the most used search engines on earth and its advertising system can help you reach potential customers with ease.
The most common types of ads are those on the Search Network that appear in results pages, but there are also two other types of ad campaigns available:
● Display ads – these run on the Google Display Network, a community of around 2 million websites that comprise 90% of global internet traffic;
● Video ads – these are between 6 and 15 seconds and appear on Youtube at the beginning, middle, or end of videos.
Google is the best tool for business owners who want to grow their company. With its massive audience and wide range of services, there’s no limit on what you can do with this search engine.
It Helps You Improve Your Conversion Rate
Google Ads lets you address that low conversion rate that’s on your mind.
Google’s ability to track and target your customers with personalized messages is a huge benefit for marketing campaigns. Not only will you be able to engage potential clients, but Google also has great remarketing capabilities that can help convert more sales or leads.
Remarketing is a digital marketing strategy through which you go back to people who’ve interacted with an ad but did not take the action we want. For example, if someone clicks on your link and adds items straight away in our case they’re shopping cart without finishing translation- Google lets us try again by using new copy meant to encourage completion of what was started.
Remarketing is a great way to re-engage with website visitors and get them through the funnel. It’s important that you use both Search Ads as well since this will allow your ads to be seen by even more people.
You Can Learn More About Your Target Audience and Business
The internet is a big place, but Google has your back. The search giant provides an unparalleled suite of tracking tools that will let you know whether or not people are finding what they’re looking for on our site – and in far more detail than we ever could have imagined.
When you link your Google AdWords account with the company’s analytics, it will unlock several pieces of information about both your target audience and business. See things such as:
● Which pages are the most popular
● How many pages have been visited
● How long does a visit session last
● Bounce rates
● See what ads or keywords aren’t performing well, etc.
There’s a lot of detail in here, but it all helps you understand your target audience and what they want. You may need to change certain things about both ads or website content so that can meet them head-on with satisfaction.
You Are in Control of How Much You Spend
You may have heard that Google Ads are expensive, but the reality of running a campaign can be much different. You’ll need to optimise it for success if you want your money’s worth.
You are more in control of your ad spend than you think. Google gives you the option to set a daily or monthly budget, and only charges for those amounts. You can use their many optimization features like bidding strategies that are designed with efficiency in mind so they don’t charge anything extra while also helping make sure all your hard-earned money goes towards what matters most – your customers!
The quality of your ads will influence how much they cost. The goal then becomes learning how to optimise them and create relevant ones for potential customers, even if you have a low budget.
Beat Your Competition
Google Adwords is an amazing way to get ahead of your competitors. If a potential customer searches for something on Google, and your competitors are running ads for those queries instead of you, then you may be losing on some important opportunities.
Google Ads is the best way to keep up with what your competition does and make sure that you don’t fall behind. You can see right through their ads so they won’t be able to do anything shady like bait-and-switch or spamming people without asking first.
Improve Your Other Online Advertising
The secret to Google Ads is simple. All you need are great ads and an audience that will engage with them.
Google wants to offer people the best experiences possible, and that even applies to paid Google Ads campaigns. It’s why elements such as relevancy and quality are so important when it comes time for them to deliver ads in order to find their target audience with what works well – and then employ this strategy across other digital marketing efforts for your business too.
The Google Partner You Need
Now that you know the biggest advantages of running a Google Ads campaign, let us help take your first steps towards creating an effective one.
Book a free 30-minute strategy session with Australian Internet Advertising now to get started on your AdWords campaign, or call us directly at 1300 304 640 to discover how we can help Australian business owners meet their bottom line through Google.