Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website, designed with user experience and search engine algorithms in mind, will bring […]
The things we take for granted… Do you need a high-quality image for your blog post or PPC campaign? You can just hop online and get instant access to a billion images that can meet every query. But, it wasn’t always like this.
Did you know there are almost 2.3 million Google searches taking place per second? More than one billion people use Google search, and most of the search results pages, or SERPs, have Google ads on them. On most SERPs, the first three listings are paid-for ads. Businesses can purchase Google Ads as a way to […]
Knowing if your Google Ads campaign paid off, in the end, is essential to shaping future digital marketing endeavours, but newer advertisers have some troubles figuring out what are the signs they should look for. Most of the information you need will, fortunately, be found in one place: your very own Google Ads account. Let’s […]
When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services. While SEO is one of the most profitable ways of growing […]
It may feel like we’ve been using Android since forever, but the reality is that this mobile operating system has been around for just a little over a decade. The public beta of Android version 1.0 was launched for developers in November 2007 while the first commercial version was launched in September 2008. Since then, […]
While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]
How can a small business compete with the big wolves? That’s simple: you invest in digital marketing. You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient […]