Advertising on Google through their PPC platform can be daunting, time-consuming and expensive. But when it is done correctly can be very rewarding. If you have the time and find yourself thinking about setting up and running your own Google AdWords Pay Per Click campaign for your business, the tips below might help. The set up: Cost […]
Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis. Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product […]
If you’re an online retailer, then you probably have a few aces down your sleeve that you use to boost your Google search position and promote your products.
The tools offered by Google for marketers are highly valuable sources of information, knowledge, and insights on how the customers behave before, during, and after they interact with your ads, website, and brand. Using these advertising tools at their full potential can boost your company’s results and enable you to reach more customers. However, there […]
If you want to promote your products or services, there are a plethora of digital marketing efforts you can do that can lead you to success. But one type of effort that you should focus on is optimising your conversion funnel. The conversion process is the path potential customers make from the moment they first […]
When it comes to online advertising, AdWords is perhaps one of the most popular pay-per-click (PPC) services out there. Unlike traditional methods where your ads budget can dry up quickly without much to show for, with AdWords you only pay when someone clicks on your advertisement.
Google AdWords houses the most significant market share of PPC campaigns, raking in over 40% of global revenue. Businesses big and small, exclusively online or offline can all benefit from a professional Google Adwords campaign. Across industries, the return on investment for AdWords campaigns is nearly 200%. But PPC campaigns require a lot of monitoring […]
Navigating through all the options Google Ads are giving you can be intimidating, but as you learn about each feature, metric, and type of report it offers, online marketing becomes a beautiful string of logical decisions, data-based improvements, and actionable results.
Sometimes, when two elements come together, they can create a lot of wonderful things. This is exactly the case of Google My Business and Google Ads (formerly known as Adwords), where marketers can combine the two and truly boost their business’ profile. Yet we see so many of our clients thinking these two great features […]