Facebook has become one of the most popular platforms worldwide not just for consumers, but also companies and brands. Brands have taken advantage of Facebook by having their own page that they can promote through content marketing strategies or running paid advertisements while saving money on expensive ad agencies with smaller customer bases like Target market testing facilities.
Facebook is a great advertising tool for businesses because it doesn’t have the steep learning curve other platforms do and its potential Australian audience size of 15 million makes marketing on Facebook very lucrative.
Here are some of the things you need to take care of before launching your campaign on Facebook. It’s important that these steps aren’t overlooked because not only will they help with generating leads and sales, but they also present a strong strategy for success.
Here are some of the best Facebook marketing ideas that will help you improve your page and reach your targeted audiences.
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Set up Your Page the Right Way
Though it may seem like a simple task, setting up your Facebook business page is important. It’s the first impression that will be seen by many people and should reflect who you are as an individual or company – such as:
● The profile picture
● The cover photo
● The page description
● Contact information: website, email, phone number, physical address, etc.
Your Facebook Page Description is the digital equivalent of an engaging conversation with your audience. As users often turn to this space in order to find information about you and if they need more info, clicking on links will take them directly over there.
When it comes to pictures, you want the cover photo and profile picture of your page both representative of what brand image you have but also high-quality. This can mean:
Ensuring both photos respect Facebook’s dimension requirements:
180 X 180 for profile pictures, but keep in mind that the picture will be round cut in the end, so ensure your elements are placed in the middle so that they are not cut off. For cover photos, Facebook recommends at least 400 pixels wide and 150 pixels tall.
Using them to reinforce your brand
Uploading just any photos here is not appropriate. Usually, brands will use their logo as a profile picture, then use the cover photo to display the most important features or promos.
Add descriptions to them
All of your Facebook photos are more than just a pretty picture. You can post descriptions to them, and they’ll be visible the moment you click-through. This is perfect for promoting other pages or giving people more information about what’s going on in that photo.
Share Your Content
If you want to boost your website traffic, Facebook is an amazing tool for content marketing. It’s a great way of getting people who have seen and shared your posts before, back on board with the latest updates from their friends or interests in order to make them visit not just once but many times again.
Facebook allows you to directly share links to your articles on your page, and will display users a preview of the article using the metadata:
● Meta title – make sure it’s eye-catching and makes the user want to read the article;
● Meta description – keep it short to 1-2 sentences, and reinforce the ideas from the meta title.
Apart from articles, other types of content you can consider sharing includes:
● Landing pages to products or services you want to promote;
● Promos, sales, and other offers that are time-sensitive;
● News or changes in your business your target audience should know about.
Post Multiple Types of Content
The key to success on Facebook is marrying content up with the right type of format. There’s no one size fits all approach when it comes to social media marketing and this includes posts for businesses, so make sure you experiment.
Let’s quickly go through the main types of Facebook content and what their benefits are.
The Simple Post
This is a simple test post that can be used to announce something important, like an event. It will show up on your page’s timeline and should include pictures or videos for more attention when scrolling through content online.
You can also pin these posts to the top of your page and ensure they are the first thing a user sees when they visit your Facebook Business page. But as with all things on social media, don’t rely too heavily upon it.
The Image Post
It is important that your Facebook posts are not just informative, but also blunt. This means you have to make sure the accompanying images and/or text convey what message you want people reading on their feed from yours – whether it’s an advertisement for something or relatable content about life as a normal person.
You can even add some text on images to enhance your message and make sure you get people’s attention.
Video content is a great way to keep your audience engaged and informed. Facebook’s algorithm favors videos so it makes sense that you would want them as well.
Video content is a great way to not only engage audiences but also promote your products and services. For the best video results, consider:
● Posting vertical videos, to ensure they appear correctly on mobile;
● Making sure the video has captions or makes sense without sound. Facebook will automatically play a video for users, but they have to turn on the sound manually;
● Investing in quality – focus on storytelling, captivating imagery, and avoid pixelated footage.
● Facebook Live
You can also use Facebook live to share your content with people. It’s a great way of speaking directly and quickly, without having anything put on hold while waiting for an upload or download schedule.
Here are some ways to use Facebook Live to your advantage:
● Announcements, product reveals
● Q&A sessions
● Live demonstrations
● Follow along type of videos, such as exercise routines
● Tutorials, etc.
● Facebook Groups
Though not a form of content, it is an extra section of your business page you can use to promote your Facebook posts.
Facebook groups are a great way to make sure that your post reaches all of the people in an audience, and they also increase interactions with you. You can create Facebook groups for businesses like yours or join existing ones if there’s one that matches what you do best.
Get to Know Your Audience on Facebook
You know your Facebook audience better than anyone. But if you want to understand the needs and wants of a wider demographic, then it’s worth checking out Audience Insights for some perspective on who else might be browsing the site.
The more personal and engaging your content, the higher chance of conversion. Personalization is key when it comes to creating a memorable experience for potential customers. By learning about their interests or needs you can speak directly toward them in order to captivate readership later on.
Facebook audiences want experiences tailored to their needs. Your research could unveil that your target audience is divided between two major sectors: young mothers and sports fans, but it would be more effective for you as a marketer to cater specifically to the needs of each category instead of trying to cover them both with one message or advertisement.
Monitor Your Organic Stats
One of the best ways to maintain your page’s organic ranking is through Facebook Insights. This tool will show you how people are responding organically, without paid advertising, and give insight as well. Some stats to watch out for can include:
● Organic reach
● Engagement rate
● Actions on the page, etc.
This is information regarding how your page is performing and can be used to improve two things:
● How and what you post on Facebook – for instance, if you notice video posts perform better than image posts, you can invest in making for videos;
● Running better campaigns – if, for example, you have problems with user engagement, you can run campaigns with the goal of attracting new, engaging audiences.
Start Running Facebook Ads Campaigns
Facebook Business pages are absolutely possible if you have the right tools, but getting to that point takes more time. It’s not an easy task and many businesses can’t afford too much of it on their budget or timeline with other priorities in place already like marketing campaigns for example.
So instead of trying to get new followers on your Facebook page by relying solely upon organic posts, you can run paid advertising campaigns that will bring the results faster. We recommend starting with these ads after optimizing all aspects and ensuring enough reasons for people following back in order not just to be disappointed but also motivated by what they see from their feed as well.
Facebook ads come in different formats, such as image, carousel, video, and more, but the most important thing here is to choose the right goal. These can be:
● Awareness – brand awareness, brand reach, local awareness.
● Consideration – increasing traffic, engagement, app installs.
● Conversion – store visits, product catalogue, etc.
The goal you choose for your campaign will determine how Facebook displays the ads. For example, if someone’s trying to increase website traffic they might take advantage of knowing that users who click on external links through their social media account are more likely than those without this behavior pattern in order achieve success with branding strategies like boosting posts or paid advertisements; however when it comes time boost brand awareness instead since these types of content typically get taken up by people less frequently but offer greater potential impactful results.
Creating and promoting a Facebook page can be done with ease, but businesses should not take this lightly. It is important for them to put more effort into their marketing in order to get the most out of social networks like it.
Australian Internet Advertising Is Here To Help
Australian Internet Advertising is here to help you make the most of your Facebook marketing efforts. Our team will support in anything from navigation, strategy creation, and implementation as well as monitoring results for improvement over time.
With us, your Australian business is in the right hands. Book a free 30-minute strategy session with us to find out more about how we can help, or give us a call at 1300 304 640 to talk to one of our Facebook Marketing specialists directly.