Roughly 86% of consumers search for a local business online. Today, every business owner knows they have to dedicate part of their resources to make their brand available on the internet, which benefits their existing customers but also helps them acquire new ones.
The world of online advertising can be very difficult to grasp if you’re only now starting. It’s quite an intricate ecosystem with a vast range of tools available that can confuse even expert advertisers. Yes, even knowing a few things about pay per click advertising won’t guarantee incredible results if you don’t also understand the […]
Advertising on Facebook can be really cheap. It’s practically free! Emphasis on the word “practically.” A lot of our clients ask us if there’s any way they could promote their small business on Facebook for free. Technically it is possible, but you can only stick to the tools available for pages. And, that means that […]
At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating […]
Advertising on Facebook seems like the obvious choice for B2C companies. With 2.38 active monthly users, it is the right marketing tool to put your products or services in front of the right audience and to boost your brand awareness. But, whenever we recommend Facebook advertising to a B2B company, they look at us as […]
SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.
Ever since social media has entered our lives, everything has changed. Whether it’s for the better or for the worse, it remains an ongoing topic which we should leave to the experts. But when it comes to promoting your business and increasing brand awareness, we’d made an educated guess. Social media has tremendous potential for […]
Digital marketing can get quite costly. Big companies with plenty of resources to spend generally operate on a “let’s do everything at the same time” model. They understand that the more visibility they get, the better chances they have to meet their goals and reach their target audiences. And often, more visibility means more resources, […]
The goal of Google AdWords is to bring new traffic, eyeballs, and purchases to your products or services through search queries. Google AdWords can seem complicated at first, but once you understand the basics, it’s not hard to dip your toes into the water and get started with this highly effective digital marketing strategy. For […]