If you’re new to the world of eCommerce and you’re setting up your store to accept debit or credit cards, you may have heard of “merchant accounts.” You may be wondering what this type of bank account is, what it does, and if you need one if you run a small business online. A merchant […]
Google Webmaster Tools, currently known as the Google Search Console, is a free tool designed to help you implement on-page SEO tactics with easy to understand audit and editing features. While it might seem too technical for SEO beginners, it’s a fantastic way to learn SEO by starting with the basics and gradually unraveling its […]
You may think that if you are running a small local business, then online advertising is not for you. The latest Google studies paint an entirely different picture. According to their survey, 76% of people who perform location-based searches visit a store within a day. Moreover, 28% of them actually purchase a product too. Location-based […]
Google AdWords is one of the leading ways a business can grow their web presence, get in front of qualified leads, and increase their sales. For every dollar a business invests in Google AdWords, they’ll see two dollars back in increased revenue.
Voice search is the new big thing in marketing. Voice SEO is the process of ensuring a website’s content shows up in searches made through voice assistants like Siri, Alexa, or Google Assistant. These searches make up around 30% of total search engine queries, and as the technology becomes more popular, these numbers are sure […]
A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.
Here at Australian Internet Advertising, we talk a lot about digital marketing and how it’s a highly effective way of attracting and engaging consumers. However, we still get a lot of questions about how the components of digital marketing work together to create a comprehensive strategy. So, we decided to tackle this problem and explore […]
When Google announced that page speed was officially a landing page ranking factor back in 2018, marketers knew the game was changing. From then, it wasn’t just about making sure your content was relevant to the search queries or having pretty website designs to greet the users anymore. Quality was also reflected in this very […]