Advertising on Facebook seems like the obvious choice for B2C companies. With 2.38 active monthly users, it is the right marketing tool to put your products or services in front of the right audience and to boost your brand awareness. But, whenever we recommend Facebook advertising to a B2B company, they look at us as […]
Just as with anything SEO, optimising, managing, and updating your Google My Business page can take a lot of time and resources. So, is it really worth the effort? Can it impact your position in local search and put your small business in front of more potential customers?
Most business owners know that they need to invest in SEO if they want to get real growth, drive traffic, and increase conversions. Since SEO is such a complex process, it makes sense to turn to an expert who provides SEO services, at least to help you create a strategy. But let’s get down to […]
If video marketing is the future, well, the future is already here. The demand for video content is growing at a fast pace. And, it’s not just for entertainment purposes. One study showed that 54% of consumers want to see more video content from the brands and businesses they are following. Interestingly enough, 72% of […]
Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]
By now you’re probably aware of the importance of a great host for your WordPress website. It’s an efficient way to ensure that your site loads quickly and that you deliver a proper user experience. However, that’s not all it takes to get at the top of search engines. There are numerous other factors that […]
If your Google ads campaigns aren’t generating as many results as you wanted, and you also have no idea what could be the cause, it may be time to dive into a good, old-fashioned audit. It’s the process of evaluating the effectiveness of everything that makes up your ad and determining the good, the bad, […]
The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.
With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. […]