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Video marketing is a powerful way for brands to send a message and engage their consumers. It’s an effective method to check multiple boxes on any marketer’s list: It’s engaging Can convey complex messages easily Can create an impact Shows off a brand’s creativity

Short Answer: Yes, the image file name matters for SEO. Google’s documentation recommends using short and descriptive file names and avoiding generic file names such as “IMG0045.jpg”. Every single pixel matters for SEO. Especially in cases where competition is above the roof, small bits like image file names can make a real-life difference. Continue reading […]

Image SEO is a tactic used to increase the image file ranking in search engine results pages. Just like with regular URLs, images also have the potential to appear in the SERPs, such as Google Images. But unlike with normal pages, search engines have a much more difficult time knowing what an image is about […]

Search Engine Optimisation is a big priority for marketers and businesses alike. The more up to par your site is with Google’s and other search engines’ standards, the more likely your site will rank well on the search result page. And that often directly translates into: More search traffic More conversions Increased trust in your […]

According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website, designed with user experience and search engine algorithms in mind, will bring […]

If you’re looking to sell a product or service on Facebook and drive more users to your website, you may be wondering how you can maximise the effectiveness of your ads. Choosing an ad type on Facebook isn’t that easy – given that there is such a diversity of ad types. So how can you […]

Short answer: SEO can cost anywhere from $2000 to $10,000. The cost depends on how big your website is, what kind of work is required, what you want to achieve, and countless other factors. Keep reading to find out what you should be paying for your website’s SEO. A lot of business owners (and non-business […]

Search engine optimisation is a digital marketing tactic that aims to improve a website’s rank in the search engine result page through a variety of actions. The actions themselves are closely tied to what search engines consider ranking factors, meaning the factors they deem a high-quality site should have. A better position in the SERP […]