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Shopify is the world’s leading online store builder with almost 20% of the market share. It’s one of the fastest ways you can start to set up your business and sell online to consumers. If you go by a rough description of Shopify, then technically yes, it is a content management system because you can […]

Owning an online business is tempting in today’s socio-economic context, but the vast market and the fact that you are not in touch directly with your audience can intimidate you. It’s absolutely normal to be reluctant about putting your savings in an online business, especially if you’re new to the digital business environment. One of […]

Building an online store in such an effervescent business environment can be intimidating. Competition is fierce, consumers seem to change behaviours all the time and have very specific needs, and you have a lot of administrative stuff to figure out. Choosing a name for your Shopify store might seem like a very small task, but […]

Wix is a popular website builder, and while the service itself answers most website building problems, if you have an online store you may be considering migrating to a Shopify Website. Because as it stands. Shopify is the world’s leading eCommerce platform builders, with solutions specifically designed to help people create and manage an online […]

If you’re just getting started with Facebook advertising, you may be wondering if it’s a better idea to create broad, widely-appealing Facebook ads, or if you’d be better served by creating more narrow, specific ads that appeal to a smaller demographic of people. Not sure which option is the best for you and your business? […]

Shopify provides many benefits to business owners, but it’s fair to say that some may be put off by the cost. Apart from the three types of plans that require monthly payments, Shopify also charges commissions for each transaction with credit cards accepted by the business. That’s a pretty big investment to make, especially for […]

Shopify is the world’s leading eCommerce platform builders, while Facebook is the most popular social media platform ever. Together, they create a marketing powerhouse, allowing business owners to create online stores and promote them to the right consumers. If you have a Shopify store, and run campaigns on Facebook, that’s potentially a good strategy, but […]

There are a lot of video specs you can play with when creating a Facebook native video ad campaign, from resolution to aspect ratio, file size, and more. But one of the most important is the length of your Facebook video ads. Obviously, you don’t want to bore your customers – social media users have […]

Writing ads using Facebook’s ad platform is not easy. At best, you can use a few words and an eye-catching image or video to encourage people to click on your ad, and it can be difficult to stand out to potential customers and Facebook users. Even compared to alternative services like Google Ads, you have […]