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Search engine optimization (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically. But, in […]

There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right? Not quite. […]

It’s 2018, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimization becomes obsolete. Let’s make one thing clear from the start: […]

A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]

No matter how you feel about digital marketing, you know this fact to be true: your business won’t succeed if it doesn’t have a powerful and constant online presence. In this day and age, consumers research brands and products online first, and only after that they visit their store. More often than not, they don’t […]

Google marketing is such a complex endeavor that even if you were to neglect all other responsibilities and focus on pay per click campaigns alone, you would still have trouble keeping up with all the requirements. Take it from someone who’s been in the trade long enough to understand how competitive and demanding this online […]

When you’ve read this detailed article you will be able to complete all of the steps required to effectively manage a Google AdWords Campaign. 1. Research As a business owner, when investing in an Ad Words campaign, or any online marketing, it’s important to remember that Ad Words is an advertising tool. Before you can […]

Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave […]

When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services. While SEO is one of the most profitable ways of growing […]