Our Latest Blogs

Social media, while it may evolve in scope and user experience, is here to stay. More people than ever before are utilising social media, and companies are taking notice with comprehensive advertising campaigns. Facebook remains one of the largest social media platforms to date, with over one billion monthly active users. In 2012, Facebook acquired Instagram, […]

Optimise Your AdWords Audience and Increase Your Sales There are over 3.5 billion search queries entered into the Google search bar every day. And in 2018, 74% of marketers intend to increase their Google ad spend. As a savvy business owner, you’ll want to capture as many leads as possible through Google search queries with […]

Adwords, or Google Shopping Ads, only account for 20% of retail-paid search clicks. What does this mean for you? It means it will be easy for you to differentiate from your competitors with an AdWords shopping campaign. Even better, companies see up to 130% higher conversion rates for AdWords shopping ads than other online shopping […]

Google owns the world’s largest display network, and Google’s advertising campaigns reach up to 80% of the world’s internet users. A well-crafted, optimised AdWords advertising campaign can increase your ROI by 200%, regardless of your industry. Even though only 3% of small businesses are currently using Google’s pay-per-click advertising service, knowing what your competitors are […]

With a Google AdWords campaign, the sale may not end once the ad is clicked. In some instances, the targeted ad was only the first step in the customer journey, ultimately leading them down a path that includes an offline conversion. Up to 80% of online shoppers buy lower-cost, smaller items, while only 40% of […]

With over one billion active daily users, Facebook is a megastar in the social media world. Since its inception in 2004, fears of it plateauing have remained unsubstantiated. In fact, the number of active monthly Facebook users continues to grow. Incorporating Facebook into a thorough marketing strategy is the prerogative of any progressive business owner. […]

At the end of 2017, Facebook announced there were 2.13 billion monthly active Facebook users, and on average, more than 1 billion people log on to Facebook each day. Facebook is the behemoth of social media and the largest one to date, eclipsing Youtube, the second largest, by nearly 1 billion people. With so many […]

Facebook is the single most popular social networking website in the world. In 2017, there were over 2.13 billion monthly active Facebook users – meaning that more than 25% of the world population uses Facebook on a monthly basis. Using Facebook, it’s easier than ever for small businesses to reach potential customers with their product […]

The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English. But, if you want to […]