Google owns the world’s largest pay-per-click network, and it’s no surprise; over 90% of global internet users use the Google search engine every day. Furthermore, Google is host to over 2 million websites and counting.
With so many people on Google’s Global Display Network or GDN, you may be worrying that your eCommerce site will get lost all the traffic. Fear not; only 3% of small business owners are currently using the platform to grow their brand and increase their sales. But, you need to hurry if you want to get a slice of the pie; 74% of surveyed digital marketers will be growing or starting their Google AdWords campaigns next year.
With a professional, well-organized and monitored Google AdWords campaign, there is plenty of market share for you to take advantage of this year. Next, we will explore the top 5 reasons why Google AdWords is a worthy investment for your eCommerce site.
Size Matters
Google processes over 3.5 billion search queries every day. That’s over 40,000 queries per second. The number of potential customers on the GDN is massive, and better yet, an advertising campaign on Google is scalable. You can’t get that type of scale by advertising the old-fashioned way for a physical store location.
A Holistic Marketing Strategy
Speaking of offline locations, not only can you advertise for online stores, your AdWords account enables you to market for offline store locations. Better yet, Google ads are so sophisticated and low-key, that the majority of viewers can’t tell the difference between a paid advertisement and an unpaid search result. This will help your brand appear more trustworthy and less pushy. People do not like the feeling that they are being sold to.
You can configure your ads to also show up on YouTube. 43% of surveyed customers will buy a product after seeing it on Youtube.
More than ever, your potential customers are searching for local shopping results. With an AdWords campaign, you can even list your inventory if a customer is searching for a local option.
This is especially helpful if you have a business model that requires the customer to take action offline, like if you sell large items (furniture, equipment, etc.). Or if you want the customer to schedule a sales call.
Furthermore, a Google PPC advertising strategy will seamlessly integrate into your other marketing plans. There are several formats you can choose for your ads:
- Text-only
- Responsive
- Image
- App Promotion Ads
- Video
- Product Shopping Ads
- Showcase Shopping Ads
- Call-only Ads
Not only can you create several advertising formats in your Google AdWords account, but you can also use your Google advertising campaign strategy to enhance your offline marketing efforts as well. Either or is not an option, you can have it all!
Increases Brand Awareness
Since there are so many eyeballs on the GDN typing in search queries and shopping for products every day, you can quickly get your eCommerce store in front of those leads with AdWords.
Furthermore, with a holistic strategy, you’re brand will show up in numerous places for numerous keywords. Display advertising has been shown to increase website traffic up to 300%.
Also, you can configure your ads to show in specific locations, potentially increasing traffic to your offline store, and showing your ad to targeted, qualified leads.
AdWords advertising is an excellent way to increase your brand awareness and grow your customer base and loyalty to your brand. People can’t buy from you if they’ve never heard of you.
Superior Tracking
Google AdWords offers superior online and offline conversion tracking. If you don’t know your numbers, you can’t accurately assess which advertisements are working with your leads, and you can’t invest properly. With marketing, knowledge is power, and the more detailed information you have on your leads and their behavior, the less money you’ll waste on ineffective marketing strategies and the better your ROI.
You can set up free conversion tracking software in Google analytics. Here, you’ll be able to see your click-through-rate (CTR), your ad spend, and which keywords and phrases are performing. Also, you can track your offline conversions as well, taking the guesswork out of the online to offline customer journey.
Numbers Don’t Lie
On average and across industries, for every dollar invested in a Google AdWords ad, businesses see a 2 dollar return. That’s a 200% return on investment.
Quench, a small business that sells ‘green,’ bottomless water coolers, decided to invest in an AdWords advertising strategy for their business in 2009. From 2009 to 2011, Quench saw a 100% growth in revenue, increased their operations from 15 local markets to 35 markets national markets, and up to ⅔ of their revenue began to come through their online store.
This small start-up saw massive growth for their business with a targeted AdWords campaign.
Pay-per-click visitors are 50% more likely to buy something than organic visitors to your eCommerce site. And for searchers who are intent on purchasing a product online, 65% of paid ads get the clicks. A paid search ad can increase your brand awareness up to 80%.
Like Quench, you can explode your revenue, bring in massive amounts of traffic to your site, and even expand from local markets into national ones with a targeted AdWords campaign. 75% of people who find local and helpful information in their search results are more likely to visit a physical store location.
Although only 3% of small businesses are using Google AdWords, that will change quickly. Something this beneficial to business growth won’t stay quiet for long. Once more digital marketers get in the game, the price of running a campaign will increase. If you want to see an insane amount of growth for your eCommerce website, you’ll want to take advantage of Google’s large PPC network.
For an effective campaign and for your business to receive the highest ROI, you have to tweak and modify your campaigns and track your conversions continually. But as a business owner and proprietor of an eCommerce site, whether you’re just starting out or a seasoned entrepreneur, you’re short on time.
A highly-qualified digital marketing expert can manage your AdWords campaigns for you. Contact the digital marketing experts at Australian Internet Advertising today and see how much a professional AdWords campaign can do for your eCommerce site.
