5 Reasons to Use the Google Display Network for PPC Ads

December 31, 2022

5 Reasons to Use the Google Display Network for PPC Ads | AIA Book in a free 30 minute strategy session

Do you want bigger and better exposure for your business?

And an affordable way to find qualified leads and increase your conversions?

How about an online advertising campaign strategy that will net you a 200% ROI?

If you’ve answered ‘yes’ to those questions, you need to learn about the Google Display Network (GDN) and how to utilize it for your business. With a thorough and relevant pay-per-click advertising campaign on the GDN, you’ll exponentially grow your business exposure, both in the online and offline world.

The GDN is the world’s largest search network and gathers an enormous amount of high-quality, sophisticated data that enables you to target your advertising campaigns effectively. Over 40,000 search queries are entered into Google every second of every day. That’s over 3 billion searches a day! If you can effectively target your ideal customer here, you can potentially get in front of thousands of people quickly, as soon as you configure your ads and launch them.

There are over 2 million websites on Google, and more than 90% of the world’s internet users utilize the GDN. If you don’t use it to grow your business, you’re missing out on an insane amount of profit you could be making.

What exactly is the GDN?

The GDN is the search engines and websites that have partnered with Google’s advertising network. They include the Google search engine and page results themselves, Youtube, and Gmail. So if you make a cadre of ads through Google’s premier advertising service, Google AdWords, your business will show up on Google, Youtube, and in users’ Gmail inboxes.

What kind of ads can I use?

There are several ad formats to choose from, and depending on your product or service and your business goals, each one can help your leads learn more about your brand and entice them to buy.

Text Ads

These are the simplest and easiest ads to create and launch on the AdWords platform. They are written ads only and include a headline, display URL, and a product or service description. You can even include specific extensions to text ads that tell the viewer more about your business, such as your phone number, seller ratings, or other relevant products or services which complement your text ad.

Video Ads

Video ads are gaining in popularity and are especially delightful and novel for viewers. And, they get the highest CTR at 1.84%. Video ads are shown on Youtube, and help viewers quickly overcome objections as they learn about your products in an engaging way.

Responsive Ads

Over half of customer search queries are conducted on mobile devices. With a responsive ad, your ad will automatically format to any device from which the customer is viewing, i.e., tablets and mobiles.

Image Ads

An image ad is a static or interactive graphic. It can be a photo or animated ad in .gif or Flash format. For highly visual products, image ads are an effective format to wow the viewer.

App Promotion Ads

Since mobile viewing is gaining in popularity, an app promotion ad is an excellent way to differentiate yourself from the competition. With this type of ad, you can send your customers to a landing page where they can download your business app. You’ll be able to keep in touch with them long after they’ve viewed your ad or visited your website, further familiarising themselves with your brand.

5 Reasons to Use the Google Display Network for PPC Ads | AIAProduct Shopping Ads

Product shopping ads show the viewer a photo of your product or service, the title, price, and store name. These are highly relevant since the viewer is ‘shopping with intent’ online, and is already primed to buy what you have in-stock.

Showcase Shopping Ads

Showcase shopping ads display an image and description of your product that expands when the viewer clicks on it. Once they do, the ad will show them related products and information about your store. This is an excellent way to build foot traffic since these ads display to viewers who are researching where to a buy a product.

Call-only Ads

Call-only ads are specifically designed to get viewers to call your business. These ads are helpful if your business requires sales calls. They only appear on devices that can make phone calls.

With Google AdWords advertising, there are so many different formats for ads that can fit any of your business needs. Furthermore, they can show up in a variety of places. And it doesn’t matter how big or small your business is. AdWords are proven to grow online and offline traffic regardless of business’s size.

How would an advertising campaign on the GDN look?

For example, let’s say you design and sell board games for school-age children. You target your ads to only show to viewers in specific locations where you own and operate brick-and-mortar stores. You create text ads, image ads, and call-only ads to drive in-store visits.

5 Reasons to Use the Google Display Network for PPC AdsHypothetically, a lead could search for your keyword, ‘table-top car racing games for kindergartners’ and your text ad shows up. The customer is intrigued, so they click on your ad, which takes them to your landing page on your website. The customer procrastinates and leaves your site.

Later, they are checking their inbox, and an ad for your board game business displays in Gmail. It keeps your business at the forefront of their mind, and they remind themselves they need to purchase that game for their child whose birthday is fast approaching.

Later still, they head on over to Youtube, where an excellent video for your table-top racing game appears. Since AdWords ads are subtle and sophisticated, the majority of web visitors cannot tell the difference between an organic search result and an advertisement. Your hypothetical customer clicks on your video, and watches an engaging ad about your tabletop game and how much fun it is for kids. They click your call-to-action button on your video ad and head on over to your website, where they purchase your game.

The above scenario is how an integrated AdWords campaign works across the GDN. With a campaign, you are pulling in eyeballs from all different directions across the web, and in the process familiarising viewers with your brand. An Adwords marketing campaign strategy is an excellent and effective way to find and engage with your target audience, grow your brand awareness and increase your sales.

But, these campaigns are highly sophisticated and take a lot of dedication and managing to get the highest ROI. You want to grow your business with a proven marketing strategy, but don’t have the time or know where to start.

We understand how confusing AdWords can seem for beginners and seasoned marketing veterans alike. Our team of quality professionals at Australian Internet Advertising knows how to formulate an effective Google Adwords marketing strategy so you can get noticed on the GDN. Give us a call today and see what we can do for your business.

Billy P.

About The Author

William Polson founded Australian Internet Advertising in 2013 and has over 12 years of experience immersed in Digital Marketing.

With an in-depth level of digital marketing knowledge, William has been sort after by and worked for, many large national brands including Subaru, Blooms The Chemist, and Nova 96.9.

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