Marketers have to track and measure a lot of different numbers: traffic, conversion rates, click-through, fans, likes, and so on. Some are vanity metrics while others can give you valuable insights into how your internet advertising strategy is performing.
One number, in particular, plays a crucial role in how high your site is ranked in search results.
We’re talking about domain authority.
Domain authority is a metric developed by Moz that can predict with great accuracy how high a site will rank. It’s measured on a scale from 1 to 100.
The math is simple: the higher your domain authority, the more likely you are to earn a top SERP position.
Boosting your site’s authority and influence, on the other hand, isn’t as easy. You can’t just make a few changes and expect your score to skyrocket.
However, there are a few steps you can take to improve your domain authority faster than you can imagine.
- Make Sure Your Technical SEO is on Point
We know, optimizing your robots.txt, URL structure or site map aren’t the most exciting tasks, but they play a major role in your SEO strategy.
Here’s the thing: something as simple as a slash symbol improperly placed in the robots.txt file can prevent search engines from indexing your website, affecting your organic traffic and site’s authority.
Make sure your SEO game is on point before you focus on any other tricks that can improve your domain authority
- Create Clickable Content
Long gone are the days when the best way to get a site to rank high was to stuff it with keywords. Nowadays, search engines are emphasizing content that is written in a natural language rather than articles that are keyword dense.
In fact, one recent study found that only 53% of the top 20 Google queries have keywords in their title tags. Moreover, less than 40% of landing pages use a keyword in their H1.
This trend is a clear indicator that Google evaluates content based on relevancy rather than keyword density. So, make sure to create content that is relevant to your audience, helpful, unique, and creative. The better the content you publish, the higher the chances that authoritative sites will link to it.
- Don’t Neglect Your Internal Linking Strategy
Most marketers are so preoccupied with earning quality backlinks that they completely forget about the vital role internal links play for their site’s authority.
Internal links can make it easier for users to explore your site and discover new content. Instead of a disconnected mess, your site becomes a powerful network that can deliver a seamless experience. Moreover, internal links can also help search engines crawl and index your site.
- Make a Habit of Removing Toxic Backlinks
Great SEO has something of a Sisyphean task. It requires you to do the same things over and over again, making you feel like there’s no end to it. While time-consuming and methodical, these small tasks can ensure that your strategy is, indeed successful.
Auditing your site and removing toxic backlinks are one of those irritating tasks but with great benefits for your domain authority.
Make it a habit of going through your link profile and search for any links that come from questionable sources and could end up hurting your site’s authority instead of helping it.
Use tools such as SEOPressor’s Link Manager to check and manage all your links in one place.
Instead of a conclusion, here’s a word of advice: you can improve your site’s authority by using the tips above. But, don’t expect miracles to happen overnight. Good SEO takes a lot of time to show results, so be patient.