As of June 20, 2024 (PDT), Google has rolled out its latest spam update, aimed at further refining the quality of its search results. This initiative is part of Google’s ongoing efforts to combat spammy practices and enhance user experience on the web.
The June 2024 spam update, announced through Google’s Search Central X account, is set to fully implement changes within a week. But what exactly does this update include, and how will it affect website owners and SEO experts?
What’s Targeted in This Update?
Google’s primary targets in this update are rumoured to include:
- Sites buying links: Purchasing links to manipulate search results is a major no-no in Google’s eyes.
- Automatically generated content: Content created programmatically to boost search rankings rather than provide real value to users.
- Thin, duplicate, or low-quality content: Websites with content that offers little to no value are likely to see a dip in their rankings.
- Deceptive practices: Techniques such as cloaking or misleading redirects are also on Google’s radar.
This marks the first significant update since the controversial March 2024 core update, which had already put the digital marketing community on its toes.
Click here to learn more about Google search spam updates.
Community Response and Concerns
The rollout of the June 2024 spam update has faced a highly negative response from the search marketing and publishing communities. This reaction stems from ongoing frustrations with prior updates, particularly the March 2024 Core Update and the AI Overviews feature, which were seen as detrimental to traffic for many websites.
A significant amount of discourse has unfolded on social media platforms, where many users expressed their dissatisfaction with the continuous impact on their website rankings and traffic. Concerns were particularly voiced regarding the dominance of specific sites like Pinterest and Reddit in search results, overshadowing smaller or more niche websites.
What Does This Mean for Your Website?
If you’re concerned about how this update might impact your site, here are a few steps you can take:
- Review your site’s content quality: Ensure that your content is original, valuable, and engaging for your audience.
- Check for technical compliance: Avoid any black-hat SEO tactics such as cloaking or sneaky redirects.
- Monitor your link profile: Ensure that your links are gained naturally and not through purchase or other manipulative tactics.
- Stay updated: Keep an eye on Google’s announcements and adapt your strategies accordingly.
Always remember that Google’s ever-evolving spam-detecting system is getting better and better every day.
How Australian Internet Advertising Can Help
For those looking to navigate through the complexities of this new update, Australian Internet Advertising is here to help. Our team of SEO experts specialises in adapting strategies to align with Google’s frequent updates, ensuring that your website not only remains compliant but thrives. With our in-depth understanding of SEO and proactive approach, we can help safeguard your site against potential penalties and optimise your web presence for success.
If you’re worried about the impact of the June 2024 Google Spam Update on your website, contact Australian Internet Advertising today, and let us help you turn these changes into opportunities for growth.
