If your website is not bringing you the conversions you were hoping for, you should perform an SEO analysis and see what could be improved for better results.
A good SEO strategy is achieved by modifying parameters on your website and taking actions that influence how you rank on search engine results pages. Most SEO implies what you do on your website and how it performs, which is known as on-page SEO. Off-page SEO includes link building, being referred by other websites that, through their own value, can contribute to your website’s trustworthiness, authority, and relevance.
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What Tools Are Used for SEO Audits
If you are doing a website analysis for SEO, the first things you should check are the main indicators found in SEO audit tools like the Google Search Console and Google Analytics. Third-party tools are also very helpful.
Here is a list of the most common SEO analysis tools you can find online:
There are many other options to use, and we will mention them as we go on.
Let’s get started.
Check Your Visibility on Google
First of all, you need to see how visible your site is on Google, what ranking it has and what positions you can find it on Google. It’s simple to see that by typing “site:” in the Google search bar, followed by your website’s URL.
You can also use third-party SEO tools to see how your website ranks for SEO, as this tool from SEMRush.
Check Your URLs and Meta Descriptions
It’s not difficult to optimise your URLs for SEO. You just need to make sure that they are concise and contain relevant title tags. They should also tell both crawlers and users what that web page is about and you can do that by including your target relevant keywords.
Analyse your meta descriptions too. Check if they are truncated by Google and if they contain the keywords you want to rank for.
Analyse Titles and Headings
Headings are very important in SEO, as they ease the job of crawlers, telling them what your page is about and what kind of content the user is about to read. Your content pages should have headings and titles that organise the content and help the user navigate to where they need to be.
While you’re at it, you can check what keywords you’re ranking for, and see if you can choose alternative keywords that don’t have a large search volume, targeting your audience better. SEO tools like Keyword Explorer from Moz can find you the best keywords to target.
Check Your Inbound Links
Incoming links, also called inbound links, backlinks, or external links, are extremely valuable for your website’s SEO analysis. Checking what pages are most referred to, and where you get the most valuable links from can help you develop a successful strategy for the future.
Check Your Spam Score
If you have a medium or high spam score, it can make search engines flag your website as having a low authority or trustworthiness, which can prevent you from appearing in organic searches. Check your spam score and deal with a problematic one as soon as possible. Identify the websites with a low ranking that are linking towards you and ask them to remove the link.
Check for Broken Links
Broken links are not good for SEO, which is why you need to detect them and solve the issue using 301 redirects or replacing the missing page with new content. Every time you make structural changes to your website, it’s important to check if you have any broken links. Here is a tool from Ahrefs that does just that.
Check If Your Images Are Optimised
Your visitors like web pages that are rich with graphic elements. Social media is also shifting towards multi-media content like images and videos, indicating a higher interest in this type of engaging content. It’s important for your SEO to have your images optimised.
Keep your image files compressed to prevent your page speed from going down. Make sure that each of them has a properly written alt text tag. It should contain relevant keywords and be short and concise, describing what the image is about.
Check Internal Links
Internal links help SEO by connecting your web pages, pointing out where visitors can find the most relevant content, and how your content is organised. Add internal links while always keeping the best practices in mind: proper anchor texts, logical structure, and so on.
Check Your Content
One of the main SEO checks you should do is finding out if your website contains any duplicate content. Google and other search engines do not like that, so it’s important to eliminate any content that repeats. Copyscape is one of the most popular tools for this task.
Check Your Page Speed
Page speed is an important metric, part of user experience, that can dictate your website’s ranking. You should check your UX metrics if you want to find out what could prevent you from ranking higher.
Do You Need a Thorough SEO Audit for Your Website?
We at Australian Internet Advertising have many years under the belt when it comes to SEO, web design, and social media.
We have specialised teams that handle each realm of digital marketing, so that each audit we perform for our clients is actionable and easy to comprehend, even if it goes in-depth to technical aspects of SEO. We can guarantee that analysing your website will generate lots of new digital marketing ideas.
With an audit from us, you will know for sure what works and doesn’t work, and you will be provided with a plan to improve your website and maximise its potential.