SEO

If you’re not already optimising your images for SEO, then you are not leveraging all the possible ways you can help your website rank high in search engine results. Let’s look at the numbers for a second: Mobile search for “image search” grew by 60% in the last few years. 36% of consumers have done […]

When it comes to search engine optimisation (SEO), marketers tend to throw it around like the single most crucial aspect of a digital marketing strategy. If you don’t optimise your site, then any attempt to promote your business and get traffic to your website might take a hit. But is it really true? The short […]

Web 2.0 refers to publisher sites that allow users to create their pages with a unique URL. For instance, social media platforms are a common type of Web 2.0 sites you’d find across the web, but they are far from the only ones. Video-sharing platforms or social bookmarking sites also fit into this category.

Short answer: SEO can cost anywhere from $2000 to $10,000. The cost depends on how big your website is, what kind of work is required, what you want to achieve, and countless other factors. Keep reading to find out what you should be paying for your website’s SEO. A lot of business owners (and non-business […]

Ever wondered what is SEO Spider and how does it work? Well, you’re not alone. Many digital marketers grapple with the complexities of this powerful tool. The truth is, understanding an SEO Spider isn’t just about mastering a new piece of tech jargon. It’s actually key to boosting your website’s visibility in search engine rankings. […]

Today in “things you never thought were SEO-related but actually are* news, let’s talk about your site’s URL structure. An URL (Uniform Resource Locator) is your website’s address, and without it, people cannot visit your site. Your typical URL will contain the “www” prefix, name brand, followed by a top-level domain name, such as “com,” […]

One of the most effective ways to market a business is through social media. Social media has recently become a strong marketing channel. It offers businesses the opportunity to improve their brand awareness and increase traffic to their websites. If you have a solid plan, these channels can work wonders for your business. But can […]

As an SEO agency, a good portion of our daily to-do list is watching out for digital marketing trends making their way into the mainstream. Any decent marketer knows that the rate at which you adopt new trends can make or break a business, but there’s also something to be said about the speed that […]

The realm of digital marketing is incredibly complex and ever-changing. Take Search Engine Optimisation (SEO) as an example. A few years ago, cramming as many keywords as possible in your content was considered a good SEO strategy. Nowadays, this practice will affect your search rankings and get you on Google’s “naughty list.” If you’ve paid […]