The goal of many business owners and marketers is to implement a great search engine optimisation strategy that will propel a brand to the #1 spot on the search engine result pages.
As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]
According to an Ahrefs report, around 90.63% of the content available online gets no traffic whatsoever. The volume of content you can find online is growing with each year because, well, marketers and business owners have been repeatedly told that content is king and that high-quality content is one of the best ways to increase […]
Social media isn’t necessarily a ranking factor. That means that then the search engines decide the search rankings, they don’t take social signals into account. But, these platforms help support an SEO strategy and improve its results.
Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website, designed with user experience and search engine algorithms in mind, will bring […]
The things we take for granted… Do you need a high-quality image for your blog post or PPC campaign? You can just hop online and get instant access to a billion images that can meet every query. But, it wasn’t always like this.
While text searches are the main utilisation of Google and other search engines, image search is the next best opportunity for marketers and business owners to improve their SEO and get to the top of the search engine results. As Google mentions, image searches on mobile devices have grown by over 60% in the last […]
You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.
Whether you’ve come to realise that your current domain name does not represent your brand anymore, are looking for a better domain authority, or are in for an exciting new merger that also implies changing your name, the first concern that comes to people’s minds when a domain name change is coming is this: how […]