The tremendous expansion of technology and communication have made it simple for almost anyone to build an online business from the comfort of their living rooms. If you have a fantastic idea for a startup, you can present your plan to the world, get funded through a crowdfunding platform, and receive feedback from the people […]
For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?
An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?
When it comes to search engine optimisation, even just navigating the terminology can be a bit complicated for newcomers. The process of improving a website’s search engine ranking is filled with many different measures that range from those that can be addressed in just a few minutes to other, long-term efforts that require more time […]
What’s the first thing you do when you are looking to purchase a new product or service? Most probably, you hop on your computer or mobile phone and do a quick Google search. Well, that’s not just you. One study found that 44% of consumers perform a Google search before buying online. Moreover, nearly 38% […]
If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.
A major marketing strategy a lot of business owners have is trying to get their company name in Google search results, preferably with a good rank that can bring an influx of quality traffic.
If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.
One of the questions our clients ask all the time is: “How can we increase our organic traffic?” Most of them have heard of search engine optimisation (SEO) and know that it can help them rank higher in the search engine results pages (SERPs.) However, they don’t know what they need to do to get […]