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Whether social media affects SEO has been a long-debated subject in digital marketing. Back in 2014, Matt Cutts stated that social signals, such as the number of likes or followers a brand has on social media, do not influence a website’s SEO or rankings.

Don’t like spiders? Well, for SEO purposes, spiders are essential but don’t worry, they are nothing like the real thing.

Social media isn’t necessarily a ranking factor. That means that then the search engines decide the search rankings, they don’t take social signals into account. But, these platforms help support an SEO strategy and improve its results.