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Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.

At first glance, SEO and web design may seem like two different deals, and for the most part that’s true. But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website […]

We’ve talked about long-tail keywords on multiple occasions here on our blog. And, understandably so. Long-tail keywords account for 70% of all internet searches. They are also easier to rank for, have higher conversion rates, and consequently, a higher return on investment (ROI.)

SEO used to be very simple. All you needed was a live page, and enough keywords to address any possible user query, no matter if they were relevant to your content or not. Needless to say, these days it’s not so simple. Because Google and other search engines strive to give their users the best […]

A website analysis is the practice of testing and reviewing a site’s performance concerning your search engine optimisation efforts. SEO is a long-term and ongoing strategy known for not showing immediate results, especially regarding business goals.