SEO

When it comes to digital marketing, businesses large and small have plenty of tools and strategies to increase their brand’s reputation, make more sales, and find successful recipes in communicating with their target audience.

The time it takes for new SEO tactics to produce results depends on how well they are implemented. Factors such as the number, frequency, and complexity of one’s content can impact when those effects become visible in rankings; but there is no simple answer because each ranking factor has a different influence over others’ rates […]

There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]

Semantics is a component of linguistics that describes a type of relationship between two or more words. But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include […]

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) can sometimes be confusing terms, and it’s not uncommon for people to use them interchangeably. It’s most likely why a lot of people don’t even believe there is a difference between the two. But that’s not the case, not by a long shot.

The quest for the top of the search engine results pages can find you doing some rather strange things. Search engine optimisation can include lots of different strategies that will most improve the content quality and relevancy of a website, and help rank higher in the search results. One factor we know search engines love […]

Short answer: Average CTRs on Google Search can range anywhere from 2% to 30% for the top 10 positions. Keep reading this blog to find out more about CTRs and how you can improve it for your website. The click-through rate is one of the major metrics many businesses track. This rate is also some […]

One of the biggest nightmares for SEO specialists is getting de-indexed by Google, or accidentally de-indexing their site themselves. The consequences of such a mistake can stretch over a long period of time. And, if we are talking about websites that generate revenue, this is a big blow to the business flow. Let’s see what […]

In this day and age, word of mouth and traditional advertising methods are not enough anymore to promote your local business. 97% of consumers go online to search for information about local companies. Google searches that include keywords like “near me” have grown 150% in the last few years. If you have a small business […]