SEO

Here’s the straight-up truth about SEO: can a keyword be a phrase? Absolutely, mate! A lot of folks in digital marketing reckon that if they chuck out quality content, their job is done and dusted. They think, “If I put up top-notch stuff on my site, people will naturally find me”. If only it were […]

Here’s the real deal about how accurate is Google Search Console: There are a HEAP of folks in digital marketing who reckon that ‘good enough’ data will do the trick. “As long as I’m getting some insights, it should be right,” they say. If only things were that simple… Google Search Console (GSC), if you’re […]

Internal links are hyperlinks that redirect a user inside the same website, on a different page. They are ways to make it easier for a user to navigate a website, among other things. For instance, an internal link for our website would be this. As we’re talking about internal linking as a concept, we think […]

Most business owners today understand the importance of search engine optimisation (SEO) for putting their product or service in front of their target audience and driving content to their website. What many struggle with is integrating their SEO strategy into their overall digital marketing strategy. Because here’s the thing: SEO might help you rank at […]

When it comes to getting your website at the top of the search engine results pages, there isn’t any silver-bullet that you can rely all your efforts on with full confidence. Yes, writing great content helps, but it’s not going to do much if your website takes too long to load or it’s not mobile-friendly. […]

It’s very comforting to know that no matter what questions we may have, Google will always be there with its search engine to help us. Honestly, we’d imagine it would be hard to find a person who has never used Google, apart from those who don’t really use the internet (but even this is a […]

Search engine optimisation is an essential component of any business’ online efforts. When you first dive into the subject, you discover pretty quickly that SEO requires a lot of different elements, some of which may not seem all that connected in the beginning. From content marketing to keyword research, making sure your website has an […]

SEO has been a crucial part of digital marketing for years, and it keeps evolving as search engines improve their algorithms. Having a strong SEO strategy is not only important for marketers, but for any business owner who has a website, particularly those who carry all their services online. We will discuss the importance of […]

When it comes to search engine optimisation, even just navigating the terminology can be a bit complicated for newcomers. The process of improving a website’s search engine ranking is filled with many different measures that range from those that can be addressed in just a few minutes to other, long-term efforts that require more time […]