You are probably familiar with the practice of buying backlinks for SEO, a tactic that was overused a few years back all over the web. As you already know, link building is one of the most important off-page SEO rank factors. Google, Bing, Yahoo, and other search engines evaluate the quality of your backlinks and […]
What differentiates AIA from the rest of the SEO companies in Sydney? Find out why with this SEO agency article. For those who don’t know what an SEO agency is, let us tell you that it is a consulting firm that provides services aimed at improving search engine rankings for companies online by making changes […]
Everyone talks about the importance of a good search engine optimisation strategy and how well it can support a business’s goals. After all, through this process, you are improving your landing page position in organic search results. But, is it the only way to do that?
If you are running an online store, then you probably know already that SEO is crucial for the success of your business. But e-commerce platforms work with templates, apps, and add-ons, making customising a bit tricky for the store owner who needs extra features. And, if you notice that your Shopify store has some technical […]
If you’re not already optimising your images for SEO, then you are not leveraging all the possible ways you can help your website rank high in search engine results. Let’s look at the numbers for a second: Mobile search for “image search” grew by 60% in the last few years. 36% of consumers have done […]
There’s a joke that gets us every time. It goes like this: Q: What’s the best place to hide a dead body? A: Page two of Google. All jokes aside, the reality is that the first page of search engine results get 95% of traffic, which means that only about 5% of users click on […]
Finding the right keyword is a crucial part of any search engine optimisation strategy. These are essentially, the search terms your potential target audience uses in their search engine queries in order to find the information they are looking for.
Business owners who want to improve their Google search rankings often need to take a deep dive into their websites and make several changes to improve it based on the search engine’s requirements. A common issue that may lower your search rankings is the website speed. Simply put, if your site has a long loading […]
The SEO tools provided by Google are invaluable to any marketer and website owner. They can help you analyse the effectiveness of your efforts, report and set up your marketing campaigns, implement your SEO strategies, and check your website’s performance.