SEO

While content marketing has proven to drive higher conversion rates and boost engagement and social media marketing is all the rave right now, businesses have their doubts about SEO. And, understandably so. Google changes their algorithm around 600 times every year. In addition to all these minor tweaks, the search giant occasionally rolls a major […]

The time it takes for new SEO tactics to produce results depends on how well they are implemented. Factors such as the number, frequency, and complexity of one’s content can impact when those effects become visible in rankings; but there is no simple answer because each ranking factor has a different influence over others’ rates […]

Technical aspects of SEO are often overlooked by business owners, as they simply lack the time or expertise to tweak their SEO in every detail. But technical factors can often make or break your ranking if you misunderstand, misuse them or simply ignore them. 301 redirects are really simple at a first glance: they just […]

If you have a search engine optimisation strategy ongoing, then you’re likely also doing some form of content marketing to leverage essential keywords you want to rank for.

When you are the owner of a small or medium business that operates at a local level, you know how important it is to put your brand on the map. No matter how popular you already are with the people in your area, investing time and effort in proper local SEO will help you get […]

When it comes to search engine optimisation (SEO) marketers have to pay attention to multiple moving pieces to score a good position in the search engine results pages. There’s the quality of your content, how fast your web page loads, the structure of your websites, and the overall user experience that can make or break […]

Did you know that searches for mobile queries for “near me” or “where to buy” have increased by 200% in the past two years? Moreover, over 50% of the “near me” searches result in a physical visit to a store. A lot of consumers nowadays prefer shopping from locally owned businesses as a way to […]

Internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario. In reality, […]

If you are a small business dreaming of competing with the big national brands, then we are rooting for you. But, until you get there, you should focus on your local customers and find the best ways to target them effectively. That’s where local SEO can make a big difference. Local SEO is crucial for […]