We’ve talked about long-tail keywords on multiple occasions here on our blog. And, understandably so. Long-tail keywords account for 70% of all internet searches. They are also easier to rank for, have higher conversion rates, and consequently, a higher return on investment (ROI.)
But, despite all these amazing benefits, finding long-tail keywords isn’t always easy. Because here’s the thing: long-tail keywords are usually very specific search queries that can take different forms, from questions to sentences or phrases. And, generating ideas can be quite hard without the right keyword research tool.
So, in this article, we’re going to look at some of the best keyword tools and how they can help you find long-tail keywords.
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Start with Google
What better keyword research tool than the search engine giant that most people are turning to whenever they have a question?
Google Autocomplete, for example, is an excellent source of long-tail keywords ideas. Start by typing your seed keyword into the search box and see what other variations Google suggests.
For example, if I type in the keyword “fabric softener,” I will get suggestions like “fabric softener sheets,” “fabric softener stains,” or “fabric softener for sensitive skin.” These are all keywords that people are using and that you can include in your content.
Don’t forget to check the “People have also searched for” box where you can find even more variations of your head term. For our “fabric softener” example, we were able to find suggestions like “What does fabric softener do?” “is fabric softener bad for you?” “Which is the best fabric softener?” You can use these long-tail keywords to create content that will answer the specific questions that your audience is asking.
Then, at the bottom of the search results page, you can find more Google related searches.
Answer the Public
Answer the Public is an excellent SEO tool for keyword searching, especially long-tail keywords. It works by generating some of the most common questions people ask about your seed keyword on social media, forums, or in the comment section of a blog post.
This tool also allows you to compare different keywords and see how many people are using a specific search term versus another (for example “cocktail dress” vs “casual dress.)
However, one of the biggest drawbacks of this keyword research tool is that it doesn’t provide any information regarding the search volume. And, without this crucial data, it can be hard to tell which keywords are relevant and can help you rank at the top of the search engine results page.
Ubersuggest
The SEO guru Neil Patel is behind this keyword research tool and that alone says a lot.
Ubersuggest generates keywords based on data from Google’s search engine results pages as well as Google Ads. It also offers a comprehensive analysis of the top 100 sites that rank for a specific search term as well as information on the search volume of each keyword suggestion.
Wordtracker
Most keyword research tools can generate countless suggestions that marketers then have to browse through to find the ones that can actually help them reach their target audience. One of the things that make Wordtracker such an excellent tool is that everything is neatly organised, making it easier for you to find the most relevant keywords for your business.
The level of accuracy it provides is also outstanding. For example, you can use the “niche explorer” to find keywords that are trending in your industry. You can also filter them based on location or search engines.
SEMrush
SEMrush is not just an excellent keyword searching instrument, but also a comprehensive digital marketing tool that can help you with almost everything, from SEO and content marketing to PPC and social media advertising.
One of the things that make this tool so useful is that it provides information on the search volume and rankings of the keywords on all major search engines, not just Google. You can also search for keyword ideas based on location, your competitors, and so on.
LongTailPro
As the name suggests, LongTailPro specialises in helping marketers and businesses alike finding long-tail keywords that are less competitive but can boost your conversion rates.
In addition, you can also use this tool to see what keywords your competitors are ranking for, track your keywords, and determine the profitability of your target search terms.
SEcockpit
SEcockpit is one of the most sophisticated SEO tools on the market. Just like most keyword research tools out there, it works by entering a seed keyword and then generating countless suggestions. However, what sets this tool apart is the richness of the data that it provides.
SECockpit can show you what keywords will get a minimum cost per click (CPC) in Google Ads. Moreover, it doesn’t limit itself to collecting data just from Google, but it will also provide suggestions from Amazon, eBay, or YouTube.
So, Which Keyword Research Tool Is the Best?
There is no definite answer to this question because, in the end, the best keyword research tool is the one that you are more comfortable with and that helps you achieve the goals. However, you shouldn’t rely on just one tool to research keyword ideas. Instead, we recommend that you use multiple platforms since different tools can offer you different types of data. Answer the Public, for example, is excellent at offering comprehensive keyword suggestions, but it doesn’t provide any search volume data. So, you can use this tool to generate some ideas and then use another software like SEMrush, for example, to analyse the keywords and check their ranking.
Can We Help?
Keywords research requires continuous work. As the needs and expectations of your target audience are changing, so do the keywords they are using. At Australian Internet Advertising, we can help you get your business at the top of the search engine results and above your competition.
Contact us now.
