One of the most common questions we get from our clients when we suggest SEO is if it’s the right approach for their business. With the allure of social media marketing and the promise of fast results from pay per click advertising, a lot of them consider SEO too big of an effort to be […]
You probably know by now that Google is using over 200 ranking factors to decide what to rank at the top of the search engine results pages. Backlinko has done a great job at listing them in this amazing article. You may also know that you categorise these ranking signals into on-page SEO and off-page […]
Getting to the top of search engine results means optimising various factors that Google deems important. Some of them have to do with your website and are under your control – that’s on-page SEO. Others are factors outside of your web pages that you can’t influence completely – that’s off-page SEO.
The fact that SEO (search engine optimisation) takes a lot of time to show results isn’t news to anybody. Perhaps that’s why a lot of small business owners think that optimising their website can wait and focus at first on other digital marketing strategies that are more likely to bring in results fast.
Whenever we suggest an SEO audit for our clients, they give us a puzzled look. “But, that’s going to take ages!” they complain. And, that’s true. If you are a giant business whose site has been up for years, then an audit could take anywhere from a few days to a few weeks. But, if […]
Social media platforms are no longer just means for people to keep in touch with their childhood friends and post updates of their lives. They are a billion-dollar business that have even re-shaped the way brands promote themselves.
Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.
A website analysis is the practice of testing and reviewing a site’s performance concerning your search engine optimisation efforts. SEO is a long-term and ongoing strategy known for not showing immediate results, especially regarding business goals.