You may have heard by now that Google uses more than 200 ranking factors to determine which pages should be shown as first results when a user inputs a query. From the value of the content to the links you get from other websites in your industry, SEO has been focusing a lot on quality […]
Imagine if all the content on your website were in an easy-to-read and engaging format. You could include valuable keywords while keeping people entertained with interesting information, but as we know it’s not practical to force a block of text down their throats. So, what do you think? We use headings and images to make […]
Did you know that 81% of consumers perform online research before making a purchase? 60% of them use a search engine to find out more about the products and services they are interested in. If you are relying on Google to bring people on your website, then this might be great news for you. However, […]
If you’ve just gotten started with your content marketing, then you probably want to attract a lot of visitors to your website to read your blogs and learn about your products or services. And, you may think that targeting head keywords is the way to go since they tend to have a higher search volume.
Creating, launching, and optimising your online presence is hardly an option in today’s business climate….Lacking an online presence harms your ability to reach your ideal customers quickly and efficiently. Of all surveyed small businesses which have a website, 69% of them have annual sales of over 1 million dollars. When over 90% of customers check […]
Search engine optimisation (SEO) is like a living organism. It’s constantly changing, evolving, and adapting to meet the current needs of internet users. People are changing the way they search for information, their preference for certain types of content, and the way they navigate it. Marketers need to be on their toes and tweak their […]
A Search Engine Optimisation (SEO) strategy often contains some actions to a website’s content, either in terms of improving what’s already there or creating new high-quality articles. The reason we do this is because it helps websites rank higher for certain keywords depending on how much time and energy goes into making quality pieces. Search […]
If you are a small business dreaming of competing with the big national brands, then we are rooting for you. But, until you get there, you should focus on your local customers and find the best ways to target them effectively. That’s where local SEO can make a big difference. Local SEO is crucial for […]
For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?