SEO

Google Webmaster Tools, currently known as the Google Search Console, is a free tool designed to help you implement on-page SEO tactics with easy to understand audit and editing features. While it might seem too technical for SEO beginners, it’s a fantastic way to learn SEO by starting with the basics and gradually unraveling its […]

After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all. This article will cover: […]

A website redesign is an exciting opportunity for many brands and business owners. Websites today often act as a representative of the company itself, and potential customers might not feel as comfortable bringing their business if the first thing they see is a landing page that looks like it was created back in the 90s.

If you are exploring SEO (search engine optimisation) in Sydney or anywhere else in Australia, you may be wondering what an SEO developer does. What can you expect if you hire an SEO development team to redo your website and boost your rank in search engines? The specifics vary depending on your project, but most […]

Search intent is one of the key elements that can take your SEO strategy from slow-paced to showing actual results much faster, and at a larger scale. It can be the boost you need if you find yourself investing a lot of time and effort in your SEO tactics, but the results aren’t matching your […]

We’re the first to admit: SEO takes a lot of work. First, you need to lay a proper foundation and optimise your site for the search engines. But, your work doesn’t stop the moment you reach a top position in the search results. You need to constantly tweak and update your strategy if you want […]

As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]

An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?

Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if  your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]