Here’s the straight-up truth about SEO: can a keyword be a phrase? Absolutely, mate! A lot of folks in digital marketing reckon that if they chuck out quality content, their job is done and dusted. They think, “If I put up top-notch stuff on my site, people will naturally find me”. If only it were […]
Today in “things you never thought were SEO-related but actually are* news, let’s talk about your site’s URL structure. An URL (Uniform Resource Locator) is your website’s address, and without it, people cannot visit your site. Your typical URL will contain the “www” prefix, name brand, followed by a top-level domain name, such as “com,” […]
If your business operates locally or needs to get more local traffic to its site, then local SEO strategies are the way to go. Apart from the ‘technical SEO’ which improves user experience (such as optimising page load speed, or making sure your site performs better on mobile searches), local SEO differs a bit from […]
When it comes to getting your website at the top of the search engine results pages, there isn’t any silver-bullet that you can rely all your efforts on with full confidence. Yes, writing great content helps, but it’s not going to do much if your website takes too long to load or it’s not mobile-friendly. […]
The coronavirus outbreak has wreaked havoc globally by affecting social, financial and economic sectors worldwide. With the World Health Organization declaring the outbreak of coronavirus COVID-19 a public health emergency earlier this year, local governments are doing all they can to lessen the devastating impacts of the virus. Small businesses have been severely impacted by […]
Web 2.0 refers to publisher sites that allow users to create their pages with a unique URL. For instance, social media platforms are a common type of web 2.0 sites you’d find across the web, but they are far from the only ones. Video-sharing platforms or social bookmarking sites also fit into this category.
If you were to ask Google “what is SEO,” you would get 865,000,000 results. But, how does Google know which articles to display on the first page of search engine results (SERP) and which to bury deep? Surely it’s not just a game of guessing.
It’s 2018, and many so-called experts are quick to proclaim the death of SEO. Yes, just like last year and the year before, people continue to question the longevity and efficacy of SEO tactics and wonder how much it will take until search engine optimization becomes obsolete. Let’s make one thing clear from the start: […]