SEO

Just as with anything SEO, optimising, managing, and updating your Google My Business page can take a lot of time and resources. So, is it really worth the effort? Can it impact your position in local search and put your small business in front of more potential customers?

The quest for the top of the search engine results pages can find you doing some rather strange things. Search engine optimisation can include lots of different strategies that will most improve the content quality and relevancy of a website, and help rank higher in the search results. One factor we know search engines love […]

Savvy business owners know that one effective way to stay at the top of search engine results is to create quality content consistently. And that takes a lot of work as you need to brainstorm interesting topics, find the right angle, research the subject, and finally put pen to paper and create content that is […]

Search engine optimisation (SEO) has come a long way since its inception. Long gone are the days when stuffing your content with keywords and buying links were acceptable practices that even SEO companies used. Nowadays, search engines have become highly sophisticated, and the requisite for ranking high in search results has changed dramatically. But, in […]

SEO is an essential part of digital marketing as it helps your online brand be visible to its audience and get more recognition overall. While the term SEO is widely known, it takes a bit of time for business owners who are not familiar with it to know what to expect in terms of the […]

At first glance, SEO and web design may seem like two different deals, and for the most part that’s true. But think of them as two distinct pieces of the same puzzle. One cannot necessarily exist without the other. You can’t have search engine optimisation get any meaningful results without also having a high-quality website […]

Search engine optimisation is a digital marketing tactic that aims to improve a website’s rank in the search engine result page through a variety of actions. The actions themselves are closely tied to what search engines consider ranking factors, meaning the factors they deem a high-quality site should have. A better position in the SERP […]

Businesses must keep up with the constantly-changing search engine demands if they want to continue to rank well in result pages. A good rank often translates into a lot of organic, high-quality traffic that can help a brand reach and even exceed its goals.

You can have the best marketing strategy in the world, and a lot of money to spend on ads, but all these efforts to grow your business would be in vain if you don’t also work on strengthening your SEO efforts.