SEO

Business owners now have to focus on a variety of digital marketing efforts to stay competitive in their respective fields. Local stores that rely on real-life visits can benefit from having a good online presence and trying to reach their target audiences through the web.

The quest for the top of the search engine results pages can find you doing some rather strange things. Search engine optimisation can include lots of different strategies that will most improve the content quality and relevancy of a website, and help rank higher in the search results. One factor we know search engines love […]

An online portfolio is a good way to put your work out and attract potential clients. But, after you’re done with the site and you’ve uploaded your work, how do you get closer to your target audience?

Google Search Console (GSC) is an indispensable tool for webmasters, providing insights into your website’s visibility and performance in Google search. Managing access to this tool is crucial for teams, ensuring that the right members have the appropriate permissions to perform their roles effectively. If you’re working with Australian Internet Advertising or managing a site’s […]

Most business owners today understand the importance of search engine optimisation (SEO) for putting their product or service in front of their target audience and driving content to their website. What many struggle with is integrating their SEO strategy into their overall digital marketing strategy. Because here’s the thing: SEO might help you rank at […]

Short Answer: Google, in particular, sees hyphens as word separators in URLs, enabling it to better understand and index the individual words within the address. So, it is recommended to use hyphens instead of underscores in URLs wherever applicable. You would not believe it if I told you that something as small as a hyphen […]

If you’ve just gotten started with your content marketing, then you probably want to attract a lot of visitors to your website to read your blogs and learn about your products or services.  And, you may think that targeting head keywords is the way to go since they tend to have a higher search volume.

Picture this: You’ve decided to bake some cinnamon rolls and are looking for a recipe. But, the page you opened takes forever to load (and, by “forever,” we mean more than a few seconds.) Do you wait or do you hit the back button and click on another link in Google search results? We think […]

Humans are highly visual creatures. We rely on visual cues to learn, communicate, and understand the world around us. Our brains process images faster than words and studies have shown that we are able to remember more than 2,000 pictures with 90% accuracy. It’s no secret that Google is trying to offer the best experience […]