internet advertising, one of the most important things that drive growth and improvement are the key metrics you get from monitoring your customers. Luckily, you have a variety of tools that can tell you which campaigns are performing well and which sources of traffic are delivering the best ROI. That’s the ideal scenario.
web design rather superficially. “It looks nice.” “I like the colour scheme.” “The images are so big and bold. I love it.” That’s the extent of their analysis.
internet advertising strategy is performing. One number, in particular, plays a crucial role in how high your site is ranked in search results.
After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all. This article will cover: […]
DON’T GET LEFT IN THE COLD WITH ONLINE MARKETING 1. Not targeted correctly People go online for a large variety of reasons. Because of this if you have a pay per click, social media or even SEO campaign that has not been targeted correctly, there is a good chance your campaign is going to fail. […]
Google has recently made changes to the way ads are displayed in Google Maps. Google Maps is no longer considered a search partner and has been incorporated into the Google search network. This means that if your account is set to Google Search Partners then your ads may no longer be eligible to be displayed in […]
Search Engine Optimisation Tips for Beginners Over the years of optimising websites for different clients from many different industries, our AIA team of online marketers have picked up a number of handy tricks when it comes to ranking well for Google Search results. First off I want to point out that there are many aspect […]
In February 2015 Google made a stunning announcement that contained the following: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get […]
Is your site indexed and optimised for search engines? It’s really easy to check how many of your pages are indexed on Google. All you need to do is type site:your-site. com.au and you see the search results bring up all of the pages Google has indexed for the given URL. This is also a […]