As a small business owner, confronted with the avalanche of new technology and sophisticated tools, you’re probably wondering what you can do to consolidate your online presence and reach more potential customers. Especially if you launched your business years ago when people still used the yellow pages to look for the local businesses that could […]
When it comes to search engine optimization (SEO) a lot of businesses focus primarily on the technical aspects of it. They want to learn how to optimize their title and meta description to perfection, how to configure their robots.txt file, how to create a sitemap, or how to develop an internal linking that will help […]
There seems to be a lot of confusion about SEO and what it can do. One common misconception that a lot of small businesses make is assuming that if you use AdWords advertising, then your SEO ranking will automatically increase. Most of them believe that if you pour your money into a search engine’s advertising […]
A lot of small businesses get Google AdWords, and SEO mixed up. They assume that since they are paying Google a lot of money, then their organic rankings will boost. Or that if they focus on SEO’s best practices, then their ads will gain a better position in organic search results. Let’s try to shed […]
search engine optimization. We would all have a more productive use of our time once some of these lies (or misconceptions, at the very best) are debunked once and for all. But, since you can’t use a polygraph test every time you think about hiring an SEO agency, here are some lies that you should […]
Adweek argued that search engine optimization is about to change and 2017 will be the year of impressive innovations in location-based marketing. Due to the prevalence of mobile devices and sophisticated technologies that allow marketers to collect data about their prospects in real-time, businesses can now target consumers better and accurately than ever before. Irrespective of their size, […]
search engine optimization. Not only that it’s easier to optimize content when you understand the intent of your target audience, but you also ensure that you’ll attract the right crowd to your site.