Google Ads

92% of potential customers who visit a website for the first time are not ready to buy from that business. It makes sense. Wooing a targeted audience member is kind of like dating. No one wants to get married on the first date, and consumers typically don’t want to part with their hard-earned cash when […]

There are countless ways to generate sales for your e-commerce business. One of the methods that is quite undervalued and works like a charm is- Google Shopping Ads. Google Shopping is the result of an almost 20-year-long project at Google, which started with a price comparison shopping service called Froogle, launched in 2002. Now, Google […]

Across industries, the average ROI for a Google AdWords Shopping campaign is a whopping 200%. For every dollar spent on a shopping campaign, your business would see two dollars in increased revenue. No other PPC advertising network can boast those numbers, and it’s no wonder. There are over 3.5 billion that take place on Google […]

Small business owners and their marketing personnel often believe that only the big companies can use Google ads campaigns effectively. But that simply isn’t true. Businesses of all sizes can take advantage of Google’s advertising platform. In fact, Google ads may be the most economical advertising platforms for small businesses. But why are Google ads […]

When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services. While SEO is one of the most profitable ways of growing […]

Let’s talk about a key metric in Google Analytics: the bounce rate. Most people understand what it is, but even so, they may not be able to interpret what it means, and what it says about a web page or the marketing campaign. If you need to get a better understanding of this metric and […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]

At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, […]

Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.