Google Ads

Let’s talk about a key metric in Google Analytics: the bounce rate. Most people understand what it is, but even so, they may not be able to interpret what it means, and what it says about a web page or the marketing campaign. If you need to get a better understanding of this metric and […]

There’s a strange misconception that AdSense and AdWords can never mix. After all, the first is for driving targeted traffic to a landing page on a pay-per-click model, while the latter is for sharing advertising revenue by hosting adverts or other content on a platform. They’re two tools made for different departments, right? Not quite. […]

The world of online advertising is exciting, with many opportunities, and just as many confusing questions. From Google to Facebook ads and everything in between, it can be daunting to step into this world without a lot of knowledge regarding how these systems work, which could lead to some bad decisions and wasted funds. In […]

Google Ads is the best way to attract new customers and increase revenue for any business. The service has features that allow you set up specific actions so your targeting will be more effective, like linking click rates with landing page views or call conversions on websites. It’s also worth noting how easy it can […]

After recently running a seminar covering some of the basics of internet marketing, I was surprised by how little the average Sydney business owner knows. I decided I would use the material for that seminar to offer a few insights for those of you that may be feeling a little overwhelmed by it all. This article will cover: […]

Google Tag Manager (GTM) is a powerful tag management system that allows you to quickly and easily update measurement codes and related code snippets or tags on your website or mobile app. Whether you are looking to deploy Google Analytics, Google Ads, or integrate other marketing platforms, mastering GTM can enhance your digital marketing and […]

Google is a powerful search engine that has dominated the online marketing industry. It handles over two trillion searches per year, meaning people turn to Google when they need answers or information on anything. More importantly than this though – you can target your audience differently depending how far into their buying process they’ve gone […]

If you look at the online marketing numbers, it’s pretty easy to understand why so many businesses are jumping on the pay per click advertising bandwagon as an alternative to organic search. In 2016 alone, Google made almost 79.4 billion US dollars in advertising revenue, which not only means that Google AdWords is highly used, but that it […]

Creating Google ads is a great way to generate traffic to your web page and spread the word about your brand. You have probably used them by now, and you have noticed the results, so they are likely part of your future campaigns too. But are you using them to their full potential? Many Google […]