Knowing if your Google Ads campaign paid off, in the end, is essential to shaping future digital marketing endeavours, but newer advertisers have some troubles figuring out what are the signs they should look for. Most of the information you need will, fortunately, be found in one place: your very own Google Ads account. Let’s […]
Google Ads (or Google AdWords) is a PPC system that allows marketers to promote products and services across Google’s network, such as the search engine, the Display Network, and even Youtube videos. It’s a valuable marketing tool that even a B2B business can benefit from, even if they are addressing companies and not individual consumers. […]
If you’re running a Google AdWords campaign but are not getting people to convert (take a specific type of action your business is interested in), there are several reasons that could explain why your ads aren’t getting the results you want. And that means there are also several ways you can fix them. In this […]
Google AdWords, now simply known as Google Ads, is one of the most commonly used pay-per-click advertising networks. For small and medium businesses it’s a great chance of getting more exposure, reach potential customers, and generate leads. In this article, we will go through the basics of PPC advertising on Google Ads. We will explain […]
YouTube isn’t just the premier source for cat videos. With over one billion users, it’s also a fantastic advertising opportunity. Think about it for a second: one-third of the internet is watching videos on YouTube right now. That’s a huge market! Video advertising is an excellent tool for growing your business. It’s affordable, efficient, and […]
Online retail is a competitive business. But if you’re able to gain a following of loyal fans and drive hot leads to your online store, you can reach massive levels of success. Here at Australian Internet Advertising, we’ve been assisting our valued clients with excellent Google ad campaigns for their Shopify stores in many different […]
With more and more consumers researching and shopping products and brands online, more businesses are starting to look into integrating digital marketing in their marketing strategy mix. From small, local businesses to international corporations, everyone seems to be turning to Google AdWords to bring in new customers. But, just because everyone is jumping on this […]
When Google released its AdWords service back in 2001, it changed the world of digital marketing forever. The platform has been updated quite a few times along the way, aiming to provide marketers and advertisers with a more comprehensive method of promoting their products in search results.
Some things work together like peanut butter and jelly. They complement each other and add strength to one another. The question you may be asking yourself right now is: is Google AdWords and WordPress such a killer duo? Can I use them together to fuel my small business and outsmart my competition?