Google Ads

With a Google AdWords campaign, the sale may not end once the ad is clicked. In some instances, the targeted ad was only the first step in the customer journey, ultimately leading them down a path that includes an offline conversion. Up to 80% of online shoppers buy lower-cost, smaller items, while only 40% of […]

Google owns over 70% of market share when it comes to search engine networks. And, more than 90% of the world’s internet users will use the Google Display Network or GDN. The vast majority of your target customers are online, browsing and searching for products and services just like yours. The quickest and easiest way […]

If you’ve ever opened any digital marketing guide or talked to any digital marketer, you’ve probably heard about how important Google AdWords (now known as Google Ads) is for growing your business. And, in a way, they make a lot of sense: With over 86% of the search engine’s market share, Google Ads seem to […]

Let’s be honest: promoting your products or services is not a cheap endeavour, no matter what type of strategy you have in place. But business owners know they have to spend money to make money, and spending on pay per click campaigns, for instance, will ultimately prove worthwhile when the leads start coming in. But […]

Let’s talk about your ads! Some companies can afford to spend the equivalent of a small country’s GDP on Adwords campaigns and other such marketing efforts, while others have to be a little more careful with how much they invest in marketing.

Google AdWords is one of the best tools marketers currently have to promote a business’ products and services to consumers. But this pay per click system requires serious skills, time, and a good strategy to act as the foundation of this entire effort. Going into Google Ads without this background can end up with very […]

Short answer: Yes, you can manage or create your Google ads campaign yourself. Except for having a business to promote, all you need is an email address and a payment method. Please be aware that managing a high budget on Google ads without any experience is no different than playing blackjack (you can loose your […]

If you’re running a Google AdWords campaign but are not getting people to convert (take a specific type of action your business is interested in), there are several reasons that could explain why your ads aren’t getting the results you want. And that means there are also several ways you can fix them. In this […]

How can a small business compete with the big wolves? That’s simple: you invest in digital marketing. You know that if you want to remain relevant in this overly connected world, then you need to invest in proven online advertising techniques. And, you know that pay-per-click (PPC) advertising is one of the most efficient ways […]