When you think of online ads, you probably imagine the results that appear at the top of the search engine results page on which people click and get on a landing page. But, these ads can work in various ways. You can include photos, reviews, and even a phone number that prospects can access with […]
Online advertising is extremely competitive and you need to stand out in a way if you want your target audience to click on your ads and convert. Good as copy, an irresistible offer, and a relevant landing page are all standard procedure when it comes to good Google ads. Fortunately, the search engine giant also […]
Your Google Ads campaigns are up and running and already bringing in some results. You did a good job at selecting the right keywords and your copy is compelling enough that people are clicking on your ads. If this is your first time launching a Google Ads campaign, then you may be extremely excited to […]
You may think that if you are running a small local business, then online advertising is not for you. The latest Google studies paint an entirely different picture. According to their survey, 76% of people who perform location-based searches visit a store within a day. Moreover, 28% of them actually purchase a product too. Location-based […]
Picture this: You are reading an interesting article when all of a sudden a huge pop-up ad appears asking you to sign up for a newsletter. Or you are watching a funny video when the clip is abruptly interrupted by an ad for a certain product or service.