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Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave […]

Love it or hate it, you cannot deny the enormous impact Facebook has had on our lives. From a social network designed to help people connect, it turned into one of the biggest advertising platforms out there. Facebook’s CEO Mark Zuckerberg himself talked about how the platform’s primary business model now is to sell ads.

If you’re an entrepreneur or business owner and you’re interested in the benefits of email marketing, you may not be sure how you can build an effective, profitable email marketing strategy. What’s the best email marketing strategy? You could write a book on email marketing – and lots of people have, so you may want […]

At this point, we essentially use Google products roughly every single day. The search engine alone processes over 40,000 queries every second on average, and that’s just how many people turn to Google to answer their most pressing questions. Add to these numbers the number of Gmail, Google Play, Maps, YouTube, the Android operating system, […]

Owning a website that has been around for years and is still updated with content means that you most likely invest time and effort into making it useful to your audience and relevant to the search engines. Many websites and blogs competing with each other for Google’s ranking are constantly learning how to resonate better […]

Less than two-thirds of small businesses have a website. But in today’s competitive business world, consumers expect companies to have an online presence. Creating and launching a successful online presence starts with basic website SEO and social media profiles. A search-engine friendly website, designed with user experience and search engine algorithms in mind, will bring […]

Forget for a second that you are a small business owner, and think of yourself as a consumer, one that needs a particular product or service. What do you do to find it? You’ll probably go to Google and type it in. Then, in less than a second, you have a list of multiple websites […]

Short Answer: Google, in particular, sees hyphens as word separators in URLs, enabling it to better understand and index the individual words within the address. So, it is recommended to use hyphens instead of underscores in URLs wherever applicable. You would not believe it if I told you that something as small as a hyphen […]

Let’s talk about a key metric in Google Analytics: the bounce rate. Most people understand what it is, but even so, they may not be able to interpret what it means, and what it says about a web page or the marketing campaign. If you need to get a better understanding of this metric and […]