Most site owners are aware of SEO and its importance, but find it difficult to get into technical details. While being an SEO expert is not a requirement for having a successful website, that doesn’t mean you can ignore search engine optimization completely. What happens in the background will make your site run smoothly, perform […]
With 2.6 billion monthly active users, Facebook is, by far, the biggest social media platform around. By comparison, Instagram, which is also owned by Facebook, only counts 1 billion monthly active users, while growing platforms like TikTok have around 500 million. For businesses, it means Facebook is a very good platform to be present on, […]
After months of hard work, your website is up and running and it looks exactly how you envisioned it. That’s great, but now you need to make sure that others will find your website too and access the quality information you share there. Adding your site to Google Search Console (formerly known as Google Webmaster […]
Sitemaps are an important tool that can help a website be discovered by search engines. That makes them an essential tool for a site to be featured in search results as well.
Media content defines and affects culture. It’s one of the reasons why we, marketers, have a huge responsibility. The content we create and the stories we share can influence the way people see themselves. A 2019 study by survey by Google and The Female Quotient, cited by the Content Marketing Institute has shown that creating […]
Google is the go-to place for most people looking for information, products, services, or even entertainment. If your business is not there, then you are missing countless opportunities.
Digital marketing can be quite confusing for someone who cannot dedicate their time to following all the different layers of it. And this is the reality of many Australian business owners looking to promote their products and services online, but who struggle to find out the best approach that will help them reach their goals. […]
There’s this joke that’s been shared quite a lot on social media and SEO Facebook groups. It goes something like this: “You know you are desperate for an answer when you look at the second page of Google.” All jokes aside, research shows that 75% of internet users never go past the first page of […]
Mobile apps are all around us, addressing a variety of different needs mobile users have, from easily communicating with friends and family to increasing productivity, offering accessible entertainment, and even educating yourself right on your phone. It’s estimated that in 2020 there were around 592 million daily app downloads, which puts creating an app and […]