Imagine a situation where you have been getting leads from your AdWords campaign and your conversion rate has been constant for the past several months. Until one day, that same campaign that has been the lifeline of your business, providing you with the jobs you need to keep things running, suddenly stopped working. You leave […]
When it comes to growing a business online, SEO is the go-to strategy. High-quality content and links can ensure that your website will rank high in Google search and get you qualified traffic from people that are truly interested in your products or services. While SEO is one of the most profitable ways of growing […]
It’s a question that seems to be on every small business’ owner mind – how much will a campaign with Google AdWords cost you? More than that, when you crunch the numbers and analyze the results of your PPC campaign, will your efforts be profitable? The answer to this question is not as easy as […]
The damage is done – you’ve forgotten your Google AdWords username, password, or have completely lost access to your account. But after the initial panic, you have to figure out a way to solve the problem fast. After all, you’re in charge of a business, so every minute you lose dealing with this issue means […]
Running a small business is no easy feat, especially if you’ve just ventured into the world of entrepreneurship and are still getting the hang of it. You need to keep a close eye on production and ensure that the merchandise you deliver to your customers is par excellence. You also need to deal with suppliers […]
Google AdWords isn’t practical for small businesses. Their point was pretty valid: in today’s overcrowded and competitive market, consumers are becoming pickier than ever before. Ranking high in search results is becoming increasingly difficult, and costs are adding up quickly. But, is that enough reason to claim that AdWords is not always good for small […]
$2 for every dollar invested. That’s not bad at all. However, the essential condition for this return on investment is that you create a sound strategy and set your search terms and display network ads correctly. But, how can you do all that?