Google Adwords is one of the best tools marketers have in their arsenal to promote a business and manage ads. Most of us use it every day, yet even though it’s so linked with our lives, there are still a lot of elements to be discovered about it. We are talking here about the Adwords […]
One of the most challenging things about SEO is that it requires constant tweaking. Either because Google is updating its algorithm or because you noticed a drop in rankings, you always need to keep an eye on your SEO strategy and make the necessary changes at the right time. But, with so many moving parts […]
If your website is not bringing you the conversions you were hoping for, you should perform an SEO analysis and see what could be improved for better results.
The world of internet marketing can be a bit confusing to someone who is just getting started. All those acronyms, such as SEO, PPC, CPM, CPC, RTB, and CR can get pretty annoying pretty fast, especially if you’re not used to the jargon and want things explained in plain English. But, if you want to […]
Those using Google AdWords, or Google Ads as they are now called, know that this tool offers some pretty comprehensive insights into all your efforts. Advertisers have the option of tracking the performance of all their campaigns. But, unless you understand exactly what the numbers express, you can’t actually truly benefit from these perks.
At Australian Internet Advertising, most of our work has to do with Google. Whether it’s for search engine optimisation purposes, creating great websites for clients, or even just old-fashioned advertising, everything we do for our clients is tightly related to Google. And for a good reason. In today’s market, the top search engine can have […]
A lot of people who are just learning about the different ways they can promote their business online are asking this: is Google AdWords free to use? While Google is known as the top provider of free digital marketing tools (Google Search Console, Google Analytics, and others.), its ad platform involves some costs, while being […]
The comments section of a Facebook post is something everyone should pay close attention to. One of the biggest perks of social media for a business is the opportunity to interact with customers directly, which can be done through direct messages and comments to posts.
One of the clearest trends for 2020 in digital marketing is that video content continues to rise as an engaging content format, bringing conversion rates unmatched by visual or text ads. Successful Facebook video ads campaigns are based on a good understanding on how paid ads work, how to create relevant video content and how […]