Our Latest Blogs

If video marketing is the future, well, the future is already here. The demand for video content is growing at a fast pace. And, it’s not just for entertainment purposes. One study showed that 54% of consumers want to see more video content from the brands and businesses they are following. Interestingly enough, 72% of […]

For Google AdWords, sometimes less is more when it comes to finding and using keywords. One of the most common mistakes people make when creating Google ads is to use way too many keywords in their accounts. Even worse, there is a lot of confusion surrounding how many you should use for your ads groups. […]

If you’re planning to start an eCommerce store and you want to accept online payments, you’re going to need to use a payment gateway. There are lots of different payment gateways, and most eCommerce platforms like Shopify offer native payment gateway integration, so it’s easy to set your store up to accept payments online. But […]

Advertising on Facebook in 2021 can be lots of fun. For starters, the social media giant has built an advertising platform with numerous targeting options that makes it possible for businesses to target their audience with increased accuracy. But, as fun as setting up ads campaigns can be, if your prospects are seeing your ads […]

Google Adwords or Google Ads is Google’s own pay-per-click advertising system. It can be used to address several different online advertising needs businesses to have, such as increasing their visibility, growing an audience, or even selling more products. In a way, the main function of Google Ads is to simply help you spread the word […]

One of the most common questions we get from our clients when we suggest SEO is if it’s the right approach for their business. With the allure of social media marketing and the promise of fast results from pay per click advertising, a lot of them consider SEO too big of an effort to be […]

Google advertising. Ranking in position zero is a new and ingenious way of boosting your traffic and establishing your brand as an industry leader. So, how do you get your content featured in Google’s Rich Answer Box? Let’s find out! What Are Google’s Rich Answers? You may have noticed that for some searches, Google provides a […]

Search engine optimisation is a group of marketing tactics used to improve a website’s rank in the search engine result pages (SERPs). It’s a marketing priority for many business owners, as a better position in these search results can potentially bring a lot of high-quality traffic from Google and other search engines. If you’re new […]

For those of you who use digital marketing to promote your business or your personal projects, social media and SEO are most probably already part of your strategy. But have you ever thought about how they influence each other, and if they should be considered as interconnected methods, instead of two separate entities?