Everyone wants higher open rates and higher conversion rates for their email marketing campaigns. But it can be difficult to understand how to get customers to open your email messages and convert – especially if you don’t have much experience with email marketing strategies, or you’re a small business owner trying to run your own […]
Here’s a question we ask our clients all the time: Why do you want to create content? The answers we get not only help us understand our clients’ goals, but also if they get the purpose of content marketing. A lot of them don’t have a content marketing plan. They’ve just heard that if you […]
It may surprise you to learn that more than US$100 billion of Google’s revenue comes from AdWords. The ability to bring in billions of people every single day means that pay per click marketing is quickly becoming an essential marketing strategy for every business.
Semantics is a component of linguistics that describes a type of relationship between two or more words. But aside from it being an important lesson for English class, semantics also has a place in marketing, in the form of semantic keywords. For instance, if your main targeted keyword is “website traffic” some keywords to include […]
If you’re selling your products and services online, then you’ve probably heard about SEO. It refers to the methods you are implementing to boost organic traffic and target visitors who are most likely to become your customers.
Here’s the straight-up truth about SEO: can a keyword be a phrase? Absolutely, mate! A lot of folks in digital marketing reckon that if they chuck out quality content, their job is done and dusted. They think, “If I put up top-notch stuff on my site, people will naturally find me”. If only it were […]
Today in “things you never thought were SEO-related but actually are* news, let’s talk about your site’s URL structure. An URL (Uniform Resource Locator) is your website’s address, and without it, people cannot visit your site. Your typical URL will contain the “www” prefix, name brand, followed by a top-level domain name, such as “com,” […]
AdWords is one of the best places for PPC advertising. However, the trouble is that a lot of businesses are not using this platform to its full potential. It’s easy to determine your performance by taking a look at your Google Ads score. Low-quality scores can destroy your bottom line, producing performances that are way […]